Asia Times, Sep 18, 2008 

China's  imploding US ally

 By Richard Komaiko and Chris Stewart
*
Maurice  Greenberg

The collapse of US insurance giant AIG and its US$85 billion  takeover
by the 
US government on Tuesday takes the US financial crisis right to  the
heart of 
China's development as a capitalist country.

AIG, the  world's sixth-largest company by assets and biggest insurer,

according to the  Forbes Global 2000 list for 2007, is one of the few
US 
institutions to be  founded in China, its roots dating from 1919 when
Cornelius Vander 
Starr, a  veteran of World War I, founded a small insurance company in
Shanghai 
called  American Asiatic Underwriters, later to become AIG.

More famously,  Starr's successor, Maurice R Greenberg, built relations
with 
China's leadership  from 1975, his first visit to the country predating
by 
several years the  revolutionary moves by Deng Xiaoping to open up
China to 
Western  influences.

In this, Greenberg proved himself a master of developing  guanxi, a
term 
summarized as "connections" and now recognized as holding the key  to
successful 
development of business in China.

According to Benjamin A  Shobert, reviewing Robert Buderi and Gregory T

Huang's book of that name,  "guanxi is commonly perceived as partnering
and 
understood to focus the  attention of Westerners on the great
importance that the 
Chinese put on  relationships. To most Westerners guanxi emphasizes
personal 
relationships in  contrast to the contractual, non-relational business
practices 
common in  America.

"While a portion of the word's meaning can simply be seen as  stressing

relationships, the authors emphasize that a better understanding of 
the word is to 
emphasize four things: trust, favor, dependence and adaptation -  the
last 
what the authors call 'patience and cultivation'."

Greenberg's  patience and cultivation of relations with China's leaders
saw 
him play a key  role in building links between the US and China, while
his 
company had a  front-runner's view as it and China metamorphosed into
leading 
players in the  global business world. 

Starr was the initial path breaker. When he set  up shop in Shanghai,
there 
were many other Westerners selling insurance in the  city, then as now
the 
country's financial hub. But these potential rivals almost  exclusively

concentrated their efforts on selling to other Westerners. Starr 
realized that the 
Chinese people themselves represented a vast and underserved  market
for 
insurance, with relatively low risks. This insight would enable him  to
become one of 
the wealthiest men in the world.

Within 10 years, Starr  had established offices across China, Hong
Kong, the 
Philippines, Indochina,  Jakarta and Kuala Lumpur. In 1926, he opened
his 
first office in the United  States. The growth of his company was
temporarily 
disrupted by the Chinese civil  war and the general turmoil in East
Asia. In 1939, 
Starr moved the headquarters  of his corporate empire to the Empire
State - 
New York. From there, his company  and fortune grew many fold.

In 1962, Starr appointed Greenberg to head  AIG's then failing North
American 
operations. In a remarkable display of  business prowess, Greenberg
turned 
the unit around, a feat that encouraged Starr  to name him his
successor before 
passing away in 1968.

Starr bequeathed  all his wealth to the C V Starr Foundation, one of
the 
largest foundations in  the United States, with over $3 billion in
assets. 
Greenberg became the chairman  of this foundation while also assuming
the reins at 
AIG. Under his leadership,  the company prospered while he himself
became one of 
the kingpins of American  foreign policy.

In 1977, he became a member of the Council of Foreign  Relations,
arguably 
America's most influential think-tank, and over the next  three decades
he would 
hold numerous leadership positions in the council,  culminating in 1997
with 
the founding of the Greenberg Chair.

Today, the  Greenberg Chair "is the senior person directly responsible
for 
the substantive  content and management" of the think-tank. Greenberg
has also 
been a member of  the board of directors of the New York Stock
Exchange; a 
former chairman, deputy  chairman and director of the Federal Reserve
Bank of New 
York; a member of the  US-China Business Council; the chairman of the
Asia 
Society; and a member of the  Advisory Committee for Trade Policy and 
Negotiations to the President of the  United States.

With all of these roles, plus his control over the  resources of the
Starr 
Foundation and the American International Group,  Greenberg's power to
shape 
America's foreign policy was rivaled only by Citizen  Kane.

Greenberg's foreign policy views were heavily influenced by two 
factors. One 
was his experience in World War II of the liberation of the Nazi  
concentration camp at Dachau. The other was the legacy of Starr's love
for  China. This 
latter factor would ultimately play an enormous role in shaping 
America's 
policy toward China for more than a quarter of a century.

In  all of his actions and with all of his influence, Greenberg
exercised a 
sanguine  desire to foster reconciliation and cooperation between the
United 
States and  the People's Republic of China. The impact of this desire
can be 
seen in the  fingerprint that Greenberg has left on academic and policy

institutions around  the United States.

At his discretion, the Starr Foundation has funded  numerous
fellowships with 
the Asian Cultural Council, donated $300,000 to  Columbia University's
East 
Asian Library and considerably more to Berkeley's C V  Starr East Asian

Library. Most recently, Greenberg and the Starr Foundation each 
donated $25 million 
to Yale University to create the Maurice R Greenberg  Yale-China
Initiative.

Greenberg's lobbying efforts were a driving factor  behind America's
decision 
to support China's admission to the World Trade  Organization, which it

officially joined in November 2001. Undoubtedly, a fair  amount of the
credit for 
the creation of an American policy environment that is  favorable to
China is 
due to Greenberg and the resources that were generated by  AIG.

AIG's own development in China took various, often ground-breaking, 
forms. 
China America Insurance Company was formed in 1980 as a 50-50 joint 
venture 
between AIG companies and the People's Insurance Company of China 
(PICC), the 
first joint venture between a foreign insurance organization and  PICC.

Personal ties with future leaders were also forged. In 1990, AIG
financed  and 
chaired a financial services conference in Shanghai to assist then city
 mayor and 
later country premier Zhu Rongji in introducing the international 
financial 
community to investment opportunities in Shanghai. 

Two years  later, AIG unit American International Insurance (AIA)
established 
a branch  office in Shanghai, to become the first foreign-owned life
and 
non-life  insurance business to receive a license from the People's
Bank of China. 
In  1995, AIG companies won licenses to extend operations to Guangzhou,
the 
key city  in the country's efforts to open up to the outside world of
commerce, 
and a year  later it secured a lease allowing it to return in 1998 to
the 
Shanghai Bund,  home of C V Starr's original Shanghai insurance
companies.

In 2003, by  which time AIG's presence in the country extended to
several 
provinces, the  insurer acquired a 9.9% stake in PICC Property and
Casualty (PICC 
P&C) when  the Chinese company listed in Hong Kong. In 2005, as the
Chinese 
government  continued to ease its grip on the financial sector, AIG
Private 
Bank became the  first foreign private bank to receive approval to open
a 
representative office  in Shanghai.

One immediate effect of AIG's collapse could be on PICC  P&C's stock
price, 
which would be at risk if AIG liquidated its stake,  Citigroup analyst
Bob 
Leung said in a research note on Tuesday.

Chinese  insurers also face a greater counter-party risk from the
collapse of 
AIG than  from Lehman Brothers, the other US financial giant that
crumpled in 
the past few  days. Lehman, which has filed for bankruptcy has
significant 
exposure in Asia.  "Given the very low life insurance accession rate in
Asia, 
"if AIG loses its A-  rating or its situation worsens significantly, we
expect 
the financial impact to  affect mainly P&C insurers," Leung wrote.

S&P lowered AIG's  long-term counterparty rating to 'A-' on Monday.

China's insurance  regulator declared that AIG businesses in the
country were 
sound, echoing  statements from the rest of the region. This is however
a big 
concern going  forward, given the large market share that AIG commands
in 
many Asian markets,  and the sheer volume of domestic securities that
it holds 
across the  region.

Other insurers in China meanwhile may gain from AIG's loss.  "China
Life, 
with a strong balance sheet and limited non-yuan asset exposure  (less
than US$3 
billion and mainly in H-stock [Hong Kong listed shares] and  cash) has
the 
strongest balance sheet of all regional insurers and is likely to 
benefit from a 
'flight to quality' perspective," Leung wrote.

The sudden  decline of AIG may lead to a reduced influence of the
company in 
international  affairs, and a cut in the amount of resources that are
lavished 
on America's  foreign policy establishment for the purpose of
encouraging 
China-friendly  policy.

As it is, Greenberg's path finding and influential role in China  has
already 
been superceded to a large extent by the huge influx of other  Western

business leaders, notable among them Henry Paulson, who as chairman and
 chief 
executive of Goldman Sachs spent much time and effort building his own 
relations 
with the present Chinese leadership.

Paulson's appointment as  US Treasury Secretary in 2006 came at a time
of 
simmering tensions between  Washington and Beijing over China's
reluctance to 
strengthen its currency and  rein in the growing trade surplus it
enjoyed with 
the US. Demands for faster  appreciation of the yen continue, but their
tenor 
has become less strident since  Paulson took up his government post,
with the 
focus on relations changing  through the Strategic Economic Dialogue to
broader 
long-term bilateral economic  interests.

Ironically, while the US Federal Reserve played the dominant  role in
bailing 
out AIG this week, it was Paulson holding key strings of power  in
Washington 
while Maurice Greenberg sat on the sidelines.

In 2005,  Greenberg was accused of financial malfeasance. In the
ensuing 
scandal, he was  ousted from his leadership role at AIG. Nonetheless,
he retained 
direct  ownership of 39 million shares of AIG stock, and an additional
243 
million  shares through the investment company that he still controls,
C V Starr 
and Co.  At the beginning of this year, his shares were worth $15.8
billion. 
By the close  of the market on Tuesday afternoon, they were worth a
little more 
than $1  billion. 

The links that Greenberg had cultivated over the decades with  the
Chinese 
community certainly are also looking frayed when it comes to trust  in
AIG 
products in the wake of this week's collapse.

As Chan Akya reports  in Asia Times Online on Wednesday ( Waiter,
there's a 
banker in my soup),  panic-stricken policyholders lined up all day on
Wednesday 
in Singapore to  surrender their policies to secure redemption value.

In Hong Kong, where  AIG is the largest life insurer with more than 26%
of 
the market and more than  1.9 million policies sold, more than 1,700
people 
canceled their insurance  policies with AIG on Tuesday. On Wednesday,
some 170 
policy holders rushed to  AIG headquarters to cut their insurance or
investments. 
The Hong Kong government  has demanded AIG seek approval before it
removes 
any asset out of the  territory.

One 50-year-old woman at the hectic commercial and retailing  center of

Causeway Bay said she decided to surrender her insurance policy today 
as she was 
worried AIG's business might be affected.

"I was supposed to  pay premiums this month but I don't want to take
any risk 
now. I am so afraid  that I will lose all my money here. To keep as
much 
money as I have in my  pocket, I surrender the policy now," she  said.
---------------------------------------------

With further  reporting by Olivia Chung, senior Asia Times Online
reporter in 
Hong  Kong.

Richard Komaiko researches Sino-American relations, economic  policy, 
terrorism and national security. He holds a degree in economics from
the  University 
of Illinois and has studied Chinese language and culture at the 
University of 
Illinois, University of Chicago and the Beijing Institute of 
Education. 
Chris Stewart is the Asia Times Online Business Editor

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