Today's (12/30/08) Wall St. Journal has a front page story on carbon
neutrality. Worth reading if you wonder if "going carbon neutral"
makes sense.
Gene Coyle
Here is the opening of the story:
Green Goal of 'Carbon Neutrality' Hits Limit
By JEFFREY BALL
ROUND ROCK, Texas -- Computer giant Dell Inc. said this summer that it
has become "carbon neutral," the latest step in its quest to be "the
greenest technology company on the planet."
What that means, and what it doesn't, may surprise Dell customers and
other consumers who have been bombarded with bold environmental
promises from major corporations.
In the two years since Al Gore's movie, "An Inconvenient Truth,"
helped make climate change a marquee issue, companies from Timberland
Co., the shoe maker, to News Corp., the owner of The Wall Street
Journal, have promised to become "carbon neutral."
The term may suggest a company has reengineered itself so that it's no
longer adding to the carbon dioxide and other greenhouse gases
scientists say are contributing to climate change. The experience of
Dell, one of the few multinational corporations to claim it already
has achieved carbon neutrality, shows the reality often falls short of
that ideal.
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