Big ad buy for Obama's health care program

USA Today website, Aug 13, 2009

A group called Americans for Stable Quality Care -- supporters of President Obama's health care initiative -- has made a $12 million television ad buy. The group is led by the Pharmaceutical Research and Manufacturers of America (PhRMA),and also includes the American Medical Association, FamiliesUSA, and the Service Employees International Union.

Here it is:

THE SCRIPT: "What DOES health insurance reform mean for you? It means you can't be denied coverage for a pre-existing condition or dropped if you get sick. It means putting health care decisions in the hands of you and your doctor. It means lower costs, a cap on out-of-pocket expenses, tough new rules to cut waste and red tape and a focus on PREVENTING illness before it strikes. So what does health insurance reform really mean? Quality, affordable care you can count on."
....
Full item at
http://content.usatoday.com/communities/theoval/post/2009/08/68496883/1


Charles Andrews


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