Carrol Cox wrote:

> This touches on a matter I was somewhat lazily thinking of this morning.
> 
> Marx tried two different labels for the social relations capitalist 
> commodity exchange generates: alienation (early work) and commodity 
> fetishism (later work). Both I think were unfortunate choices. They name 
> or are intended to name an objective feature of the capitalist world, 
> NOT ways of thinking about or responding to that world. Yet the 
> 'dictionary' sense of both terms is completely subjective. The fetishism 
> Jim writes of here belongs, as he notes, to ideology; to the way in 
> which neoliberals think. And I have seen users on this list andthe 
> marxism list use "commodity fetishism" in a subjective sense, meaning 
> too much emphasis by a consumer on the commodities he/she can buy. That 
> is a perfectly good English use of the phrase; it has no relationship 
> whatever to Marx's use. And there has just been a long thread on lbo in 
> which "alienation" was used in a rather mystical sense, but still linked 
> (vaguely) to what capitalism does to people.
> 
> Too bad Marx didn't select terms that had such useful non-Marxist meanings.

I think this misinterprets Marx's own usage.

For him, "alienation"/"self-estrangement" means the treatment of what are in 
fact human powers as non-human.

In this sense, it's a developmental category, i.e. it is through 
self-estrangement that these powers - constitutive of human "species being" - 
develop.

Development ends in the full actualization of "species being" as the fully 
rational self-consciousness able to know and actualize the "good" life, this 
life being, in the tradition to which Marx belongs, "freedom."

This usage is found both early and late.

Ted

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