From: Eugene Coyle

In a NY Times story with a misleading title, the theme is that IBM is
different from commodity producers in the tech world.  But buried near
the end of the story is the secret IBM strategy to achieve that
difference:        INDUSTRIALIZATION OF SERVICES.  Here are the key
paragraphs.


"I.B.M. talks about the ?industrialization of services? as a key
strategic goal. That industrialization process includes paring
services jobs down to standardized, repeatable tasks; spreading the
work around to world to where it can be done most efficiently and most
inexpensively; and steadily automating simpler tasks with software.

The benefits of a globalized work force should diminish over time, as
wages rise for skilled workers in India, for example. But if more and
more services work can be done with software instead of people,
I.B.M.?s profit margins could well keep improving ? and the company
could separate itself further from other tech suppliers.

In response to an analyst?s question last week, Mark Loughridge,
I.B.M.?s chief financial officer, said that much of the profit
improvement came from projects that joined the company?s research
scientists with services teams to automate tasks. That, Mr. Loughridge
said, is a ?unique capability that I don?t think you?d see in our
competitors.?

full at:
http://bits.blogs.nytimes.com/2012/07/23/ibm-no-longer-a-tech-bellwether/?ref=business

Gene

^^^^^
CB; Marx's theoretical prediction of the capitalists' motive to, in
the words of the Manifesto,  constantly revolutionizing the
instruments of productio , is the
drive for _relative_ surplus value: at
http://www.marxists.org/archive/marx/works/1867-c1/ch12.htm.  (Part
IV: Production of Relative Surplus Value
Chapter Twelve: The Concept of Relative Surplus Value).Each
capitalist is motivated to introduce labor saving technology to get
the edge on the
others so as to produce a greater amount of unit commodities with the
same number of labor hours. This chapter gives a fundamental analysis
of Industrialization of production through introduction of labor
replacing machinery, as in this case software "machinery" ; so the
word "industrialization" you  draw our attention to is precise.
Seeking relative surplus value is the capitalist motive  for
industrialization.


"If one hour’s labour is embodied in sixpence, a value of six
shillings will be produced in a working day of 12 hours. Suppose, that
with the prevailing productiveness of labour, 12 articles are produced
in these 12 hours. Let the value of the means of production used up in
each article be sixpence. Under these circumstances, each article
costs one shilling: sixpence for the value of the means of production,
and sixpence for the value newly added in working with those means.
Now let some one capitalist contrive to double the productiveness of
labour, and to produce in the working day of 12 hours, 24 instead of
12 such articles. The value of the means of production remaining the
same, the value of each article will fall to ninepence, made up of
sixpence for the value of the means of production and threepence for
the value newly added by the labour. Despite the doubled
productiveness of labour, the day’s labour creates, as before, a new
value of six shillings and no more, which, however, is now spread over
twice as many articles. Of this value each article now has embodied in
it 1/24th, instead of 1/12th, threepence instead of sixpence; or, what
amounts to the same thing, only half an hour’s instead of a whole
hour’s labour-time, is now added to the means of production while they
are being transformed into each article. The individual value of these
articles is now below their social value; in other words, they have
cost less labour-time than the great bulk of the same article produced
under the average social conditions. Each article costs, on an
average, one shilling, and represents 2 hours of social labour; but
under the altered mode of production it costs only ninepence, or
contains only 1½ hours’ labour. The real value of a commodity is,
however, not its individual value, but its social value; that is to
say, the real value is not measured by the labour-time that the
article in each individual case costs the producer, but by the
labour-time socially required for its production. If therefore, the
capitalist who applies the new method, sells his commodity at its
social value of one shilling, he sells it for threepence above its
individual value, and thus realises an extra surplus-value of
threepence. On the other hand, the working day of 12 hours is, as
regards him, now represented by 24 articles instead of 12. Hence, in
order to get rid of the product of one working day, the demand must be
double what it was, i.e., the market must become twice as extensive.
Other things being equal, his commodities can command a more extended
market only by a diminution of their prices. He will therefore sell
them above their individual but under their social value, say at
tenpence each. By this means he still squeezes an extra surplus-value
of one penny out of each. This augmentation of surplus-value is
pocketed by him, whether his commodities belong or not to the class of
necessary means of subsistence that participate in determining the
general value of labour-power. Hence, independently of this latter
circumstance, there is a motive for each individual capitalist to
cheapen his commodities, by increasing the productiveness of labor "


Nevertheless, even in this case, the increased production of
surplus-value arises from the curtailment of the necessary
labour-time, and from the corresponding prolongation of the
surplus-labour. [4] Let the necessary labour-time amount to 10 hours,
the value of a day’s labour-power to five shillings, the surplus
labour-time to 2 hours, and the daily surplus-value to one shilling.
But the capitalist now produces 24 articles, which he sells at
tenpence a-piece, making twenty shillings in all. Since the value of
the means of production is twelve shillings, 14 2/5 of these articles
merely replace the constant capital advanced. The labour of the 12
hours’ working day is represented by the remaining 9 3/5 articles.
Since the price of the labour-power is five shillings, 6 articles
represent the necessary labour-time, and 3 3/5 articles the
surplus-labour. The ratio of the necessary labour to the
surplus-labour, which under average social conditions was 5:1, is now
only 5:3. The same result may be arrived at in the following way. The
value of the product of the working day of 12 hours is twenty
shillings. Of this sum, twelve shillings belong to the value of the
means of production, a value that merely re-appears. There remain
eight shillings, which are the expression in money, of the value newly
created during the working day. This sum is greater than the sum in
which average social labour of the same kind is expressed: twelve
hours of the latter labour are expressed by six shillings only. The
exceptionally productive labour operates as intensified labour; it
creates in equal periods of time greater values than average social
labour of the same kind. (See Ch. I. Sect 2. p. 44.) But our
capitalist still continues to pay as before only five shillings as the
value of a day’s labour-power. Hence, instead of 10 hours, the
labourer need now work only 7½ hours, in order to reproduce this
value. His surplus-labour is, therefore, increased by 2½ hours, and
the surplus-value he produces grows from one, into three shillings.
Hence, the capitalist who applies the improved method of production,
appropriates to surplus-labour a greater portion of the working day,
than the other capitalists in the same trade. He does individually,
what the whole body of capitalists engaged in producing relative
surplus-value, do collectively. On the other hand, however, this extra
surplus-value vanishes, so soon as the new method of production has
become general, and has consequently caused the difference between the
individual value of the cheapened commodity and its social value to
vanish. The law of the determination of value by labour-time, a law
which brings under its sway the individual capitalist who applies the
new method of production, by compelling him to sell his goods under
their social value, this same law, acting as a coercive law of
competition, forces his competitors to adopt the new method. [5] The
general rate of surplus-value is, therefore, ultimately affected by
the whole process, only when the increase in the productiveness of
labour, has seized upon those branches of production that are
connected with, and has cheapened those commodities that form part of,
the necessary means of subsistence, and are therefore elements of the
value of labour-power.
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