OUR ESSAYS

June 13, 2013

Forget MOOCs--Let's Use MOOA

By Benjamin Ginsberg

As colleges begin using massive open online courses (MOOC) to reduce
faculty costs, a Johns Hopkins University professor has announced
plans for MOOA (massive open online administrations). Dr. Benjamin
Ginsberg, author of The Fall of the Faculty, says that many colleges
and universities face the same administrative issues every day. By
having one experienced group of administrators make decisions for
hundreds of campuses simultaneously, MOOA would help address these
problems expeditiously and economically. Since MOOA would allow
colleges to dispense with most of their own administrators, it would
generate substantial cost savings in higher education.

"Studies show that about 30 percent of the cost increases in higher
education over the past twenty-five years have been the result of
administrative growth," Ginsberg noted. He suggested that MOOA can
reverse this spending growth.  "Currently, hundreds, even thousands,
of vice provosts and assistant deans attend the same meetings and
undertake the same activities on campuses around the U.S. every day,"
he said.  "Imagine the cost savings if one vice provost could make
these decisions for hundreds of campuses."

Asked if this "one size fits all" administrative concept was realistic
given the diversity of problems faced by thousands of schools,
Ginsberg noted that a "best practices" philosophy already leads
administrators to blindly follow one another's leads in such realms as
planning, staffing, personnel issues, campus diversity, branding and,
curriculum planning. The MOOA, said Ginsberg, would take "best
practices" a step further and utilize it to realize substantial cost
savings.

Ginsberg pointed to the realm of strategic planning. He said that
thanks to to the best practices concept, hundreds of schools currently
use virtually identical strategic plans. Despite the similarities,
however, these plans cost each school hundreds of thousands or even
millions of dollars to develop. The MOOA would formalize the already
extant cooperation by developing one plan that could be used by all
colleges. Ginsberg estimates that had the MOOA planning concept been
in use over the past ten years, schools would have saved more than a
half billion dollars.  "One way to look at it," he said, "Is that
through their tuitions students paid about $500 million for strategic
planning that might have been used for curricular development or other
educational purposes."  The MOOA plan, he declared, would end such
wasteful duplication.

- See more at: 
http://www.mindingthecampus.com/originals/2013/06/forget_moocslets_use_mooa.html#sthash.YZ3l7zCo.ae5sf6X3.dpuf

-- 
Jim Devine /  "Segui il tuo corso, e lascia dir le genti." (Go your
own way and let people talk.) -- Karl, paraphrasing Dante.
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