Some months ago I was approached by Ronald Cox and David Gibbs, a couple 
of radical professors, about contributing to a new journal they were 
involved with named “Class, Race, and Corporate Power”. The journal will 
be premiering its first print issue in March 2014 but an accompanying 
website (http://digitalcommons.fiu.edu/classracecorporatepower/) is up 
and running with an article by me titled “How Commerce Trumped Art at 
Miramax”, an analysis of the “indie” film revolution of the 1990s led by 
Harvey Weinstein that was fueled by Quentin Tarantino’s spectacular 
success as a Miramax director.

I am generally modest about my writing and even openly admit to being a 
“prolific buffoon” as Marc Cooper once put it. I love writing in the 
same way that a shock jock loves the microphone and am constantly 
planning out my next article. As far as being a buffoon is concerned, 
that’s a very perceptive comment given the fact that I try to include at 
least 3 or 4 jokes in everything I write. Of course, Cooper meant 
buffoon in an unflattering manner but let’s not worry about that.

In any case, the Miramax article contains some ideas that have been 
percolating in the old noggin for decades now. Anybody who cares about 
film will certainly find them interesting and even if you haven’t been 
to a movie in decades you still might read it for the jokes:

How Commerce Trumped Art at Miramax

By Louis Proyect

In 1960 Ingmar Bergman introduced his collected screenplays with an 
analogy to medieval Christendom.

        People ask what are my intentions with my films — my aims. It is a 
difficult and dangerous question, and I usually give an evasive answer: 
I try to tell the truth about the human condition, the truth as I see 
it. This answer seems to satisfy everyone, but it is not quite correct. 
I prefer to describe what I would like my aim to be. There is an old 
story of how the cathedral of Chartres was struck by lightning and 
burned to the ground. Then thousands of people came from all points of 
the compass, like a giant procession of ants, and together they began to 
rebuild the cathedral on its old site. They worked until the building 
was completed — master builders, artists, labourers, clowns, noblemen, 
priests, burghers. But they all remained anonymous, and no one knows to 
this day who built the cathedral of Chartres.

Profound as this insight was, Bergman did not draw out other affinities 
between constructing cathedrals and filmmaking--the most obvious of 
which is that the movie theater functions as a secular church. People 
who are complete strangers to each other sit side by side in total 
darkness to achieve a kind of spiritual uplift, with the film 
constituting the service. In some ways this harkens back to the original 
intention of drama in Greece, which was to produce catharsis. Despite 
being dismissed by most critics as junk, “The Exorcist” struck a nerve 
in 1973 for its ability to summon up atavistic memories of demons and 
sacrifice for its largely secular audiences.

Since Ingmar Bergman was apolitical, it was not surprising that he 
missed the most important connection, namely the reliance of both Gothic 
cathedral and the modern motion picture on ruling class institutional 
support. To build a church or to make a film costing $100 million 
requires enormous outlays of capital. Under feudalism, only the church 
and the king had such sums at its disposals. Under capitalism, where 
there are no kings, the filmmaker has to rely on the Disney or the Sony 
Corporation instead. In the German Ideology, Marx stated: “the ideas of 
the ruling class are in every epoch the ruling ideas.” In bourgeois 
society, the artist has much more license than those who supervised the 
construction of Chartres but there are limits to what can be said in a 
film. Hollywood had no problems hiring Communist directors or 
screenwriters, but it was only after they were blacklisted that Paul 
Jarrico, Michael Wilson and Harold Biberman could make “Salt of the Earth”.

Unlike cathedral building, film studios operate under the iron laws of 
competition. The bottom line is paramount, no pun intended. A publishing 
house will not go broke as a result of an unreadable novel but there are 
significant risks involved in making costly failures like Heaven’s Gate 
or Bonfire of the Vanities. In 1999 Steven Bach published Final Cut: 
Art, Money, and Ego in the Making of Heaven's Gate, the Film That Sank 
United Artists. Eighty years earlier Charlie Chaplin launched United 
Artists in order to wrest control of film production from cigar-smoking, 
mammon-worshipping studio bosses. It was supremely ironical that Michael 
Cimino’s fiercely anti-capitalist Western brought down United Artists, a 
function of the critical establishment’s outrage over the film’s 
admittedly overblown affinities with “Salt of the Earth” rather than its 
value as cinema.

Continue reading: 
http://digitalcommons.fiu.edu/classracecorporatepower/vol1/iss1/2

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