-----Original Message-----
From: Progressive and Critical Sociologist Network 
[mailto:[email protected]] On Behalf Of Christian Fuchs
Sent: Friday, May 09, 2014 6:52 AM
To: [email protected]
Subject: [PSN-CS] Digital Labour and Karl Marx (Christian Fuchs): New paperback

Digital Labour and Karl Marx (Christian Fuchs): New paperback

Fuchs, Christian. 2014. Digital Labour and Karl Marx. New York: Routledge. ISBN 
978-0-415-71615-4. 
More information about the book:
http://fuchs.uti.at/books/digital-labour-and-karl-marx/ 

Participate in the journal tripleC: Communication, Capitalism & Critique 
(http://www.triple-c.at)’s Karl Marx-lottery and win one of 6 copies of the 
book (see the instructions at the end of this e-mail)

How is labour changing in the age of computers, the Internet, and “social 
media” such as Facebook, Google, YouTube and Twitter? In Digital Labour and 
Karl Marx, Christian Fuchs attempts to answer that question, crafting a 
systematic critical theorisation of labour as performed in the capitalist ICT 
industry. The book ''Digital Labour and Karl Marx'' shows that labour, class 
and exploitation are not concepts of the past, but are at the heart of 
computing and the Internet in capitalist society. It argues that we therefore 
need an engagement with Karl Marx’s theory to understand digital and social 
media today.

The work argues that our use of digital media is grounded in old and new forms 
of exploited labour. Facebook, Twitter, YouTube, Weibo and other social media 
platforms are the largest advertising agencies in the world. They do not sell 
communication, but advertising space. And for doing so, they exploit users, who 
work without payment for social media companies and produce data that is used 
for targeting advertisements. The book presents case studies that show that 
users’ activities on corporate social media is just one form of digital labour. 
Their usage is enabled by the labour of slaves and other highly exploited 
workers extracting minerals in developing countries, hardware assemblers in 
China, California and other parts of the world who face extremely hard working 
conditions that remind us of the industrial labour that Karl Marx described in 
19th century Britain, low paid software engineers and information service 
workers in developing countries who provide labour for transnatio  nal ICT 
companies in the West, highly paid and highly stressed software engineers at 
Google and other Western ICT companies, or e-waste workers who disassemble 
computers under toxic conditions.

The case studies in Fuchs’ book show that the profitability of ICT companies is 
built on the lives and deaths of a global class of exploited workers whose 
labour is anonymously connected an international division of digital labour. 
Christian Fuchs, ''Production and use of digital media are embedded into 
multiple forms of exploitation. The information society is first and foremost a 
capitalist class society. The only solution is that we become conscious as a 
new working class and find ways to overcome the realities of exploitation''.

CONTENTS

PART I Theoretical Foundations of Studying Digital Labour

1. Introduction
2. An Introduction to Karl Marx’s Theory 3. Contemporary Cultural Studies and 
Karl Marx 4. Dallas Smythe and Audience Labour Today 5. Capitalism or 
Information Society?

PART II Analysing Digital Labour: Case Studies

6. Digital Slavery: Slave Work in ICT-Related Mineral Extraction 7. 
Exploitation at Foxconn: Primitive Accumulation and the Formal Subsumption of 
Labour 8. The New Imperialism’s Division of Labour: Work in the Indian Software 
Industry 9. The Silicon Valley of Dreams and Nightmares of Exploitation: The 
Google Labour Aristocracy and Its Context 10. Tayloristic, Housewifized Service 
Labour: The Example of Call Centre Work 11. Theorizing Digital Labour on Social 
Media

PART III Conclusion

12. Digital Labour and Struggles for Digital Work:The Occupy Movement as a New 
Working-Class Movement? Social Media as Working-Class Social Media?

13. Digital Labour Keywords

Participate in the journal tripleC’s  (http://www.triple-c.at) Karl 
Marx-lottery and potentially win one of 6 copies of “Digital Labour and Karl 
Marx”: send the 2 answer of the following 2 questions, your name and postal 
address to [email protected] How often can the term “means of communication” 
be found in a) Marx’s “Capital, Volume 1” (excluding the index, the editor’s 
and translator’s introductions, as well as excluding the “Results of the 
Immediate Process of Production” included in some editions; including 
footnotes) and b) Marx’s “Grundrisse” (including the table of contents and 
footnotes; excluding the index, editor’s or translator’s introductions, 
including footnotes) Closing date: Thursday, May 15. 18:00 BST The winners will 
be drawn among the correct answers. If less than 6 sent-in answers are correct, 
then those answers whose guess is closest will be considered. 


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