NY Times Sunday Book Review, June 15 2014
Office Max
‘Cubed,’ by Nikil Saval
By RICHARD SENNETT

CUBED
A Secret History of the Workplace
By Nikil Saval

Illustrated. 352 pp. Doubleday. $26.95.
How you work depends in large part on the spaces in which you work. This 
big theme is taken up by Nikil Saval in “Cubed: A Secret History of the 
Workplace.” There is in fact nothing “secret” about this history; from 
the Civil War on, as the white-collar world grew, managers and designers 
thought out loud about where workers should sit, the furniture they 
should use, the walls and windows that should surround them. Instead of 
a secret history, Saval, an editor of n+1, has written something more 
interesting. He has infused a straightforward factual account with all 
sorts of literary, cultural and political insights; these make the story 
he tells more dark than dry.

There was no white-collar class in the modern sense before the late 19th 
century. Most offices were small, employing at most a few dozen clerks 
to service managers and partners; even big factories could be run lean. 
Offices themselves tended to be intimate and informal spaces, clerks and 
partners sitting near to, if not next to, one another. Everyone dealt 
with everything; spoken exchanges rather than paper memos got the work 
done. This was no happy paradise, as Saval shows in a brilliant analysis 
based on Herman Melville’s story “Bartleby the Scrivener”; rather, it 
was often an intimate tyranny. What’s more, the gulf separating 
threadbare existence from well-fed prosperity was dramatized in 
adjoining desks. Still, “the distance between junior clerk and partner 
was seen as both enormous and easily surmountable.”

Saval’s story is essentially about what happened when this office realm 
got bigger and more organized. In fact, as the office became a 
bureaucracy ruled by the internal division of labor, the American dream 
faded, though it was still trotted out ceremonially. National railroads 
and the coal and steel industries led the way in this transformation, 
requiring hundreds of specialized service workers rather than a handful 
of all-purpose clerks.

In a nice touch, Saval shows how the advent of the telephone and the 
typewriter aided this transformation, changing the office from a spoken 
to a written culture: The telephone forced people to keep records of 
far-flung, impersonal communications; the typewriter enabled them to do 
so. Architecturally, growth meant growth upward, since in many of 
America’s expanding cities land to spread out was increasingly scarce 
and costly. At first, designers had no idea how to organize the 
interiors of the metal-framed tall buildings that rose up toward the end 
of the 19th century. Saval suggests that the equally new vertical filing 
cabinet became a “metaphorical stand-in for the office itself,” with 
each floor in a building stacked up like a separate file. It’s a neat 
conceit; it may even have been true.

The time-and-motion engineer Frederick Taylor was the villain in this 
organizational effort. He sought to transform office work so that it was 
as efficient as manual labor in a factory. This translated into 
regimented work spaces: rows and rows of identical desks in open areas 
for the lower-level bureaucrats; cubicles nearly identical in form for 
middle-level functionaries; offices with some personal character for the 
few at the top. But it was clear by the end of World War II that 
regimented space could prove self-defeating; by then, the industrial 
analyst Elton Mayo and others had shown that the neat, filing-cabinet 
office was literally counterproductive, depressing and demotivating 
people, and so slowing them down.

Saval evocatively describes designs by a very few visionary architects 
who sought to humanize the workplace. Frank Lloyd Wright’s Larkin 
Administration Building of 1906, for instance, a light-filled atrium 
space in Buffalo, was an early effort to do so; Mies van der Rohe’s 
Seagram Building in New York, finished in 1958, is about as beautiful an 
office environment as High Modernism could imagine. But what was the 
everyday alternative to routinized space if the designer was not a 
genius artist-architect backed by an unusually enlightened client? What 
is the vernacular form of the humane office?

The question is perhaps more complicated now than a half-century ago, 
because the work of white-collar organizations has been transformed in 
the last two generations. The corporate ladder on which a person climbs 
up or down, or at least stands, is gone; in its place is a more flexible 
organization, which means more short-term, episodic work. By my 
calculation, for example, white-collar workers changed employers four or 
five times on average in 1965, whereas today they are very likely to 
work for more than a dozen firms in the course of a lifetime. Even if 
they stay within one company for a long time, they are probably going to 
move erratically as the organization tacks to and fro. It’s often said 
that fixed corporate identity is dead; if so, this means that workers’ 
sense of self-identity is, at the very least, disturbed.

The design that might remedy this condition, rather than make it worse, 
confuses Saval — and rightly so. It’s an open question about the 
transforming power of architecture. “Office landscapes,” which mix large 
groups of people, have been tried; so, too, the “hot desk” and the 
“electronic umbilical cord,” which allow people to connect to work 
without a fixed office or work-space. The planners of office campuses 
like Silicon Valley’s Googleplex have created something like the modern 
company town, mixing labor and leisure, providing gyms and upscale 
restaurants as well as doctors and day care. The problem with such 
solutions is in part that the functional amenities bind people to 
offices for ever-longer periods of the day. From a critical viewpoint, 
these constitute an architecture of ­submission.

Saval believes that white-collar workers should resist, somehow, but as 
he searches for alternatives, he leaves off writing history and becomes 
a sociologist. His book, he tells us at the very start, is inspired by 
“White Collar,” the great study by the radical sociologist C. Wright 
Mills from 1951. By the end of “Cubed,” what exactly inspired Saval has 
become clear: It is Mills’s worry that white-collar workers are an 
oppressed class, and also that, because they are resistant to unions and 
convinced of the American dream, they are passive in their own defense. 
They may fantasize trashing the office, but they do nothing effective 
about their rage. Workers, in Saval’s view, have to cease thinking like 
the proverbially conformist, if unhappy, “organization man.”

Does office architecture have anything to do with organizing the 
middle-class? Saval interviews radical office architects like Francis 
Duffy. He leaves the United States to inspect Dutch experiments in 
organizing work flow. He is given some crude advice by the design 
consultant Erik Veldhoen: “You know Karl Marx? He has to live now.” 
Saval is too sophisticated to swallow this pill, but even so, he finds 
something attractive in the medicine. Maybe if workers think about how 
to take control over work space, they will begin to think about how to 
transform the work itself — but none of the experts Saval interviews 
quite convince him.

This is an unsatisfying end to the book, but it is an honest one. 
“Cubed” is itself a pleasure to read: beautifully written and clearly 
organized. Since many Americans now, women as well as men, spend more 
than half their waking hours at work, it’s also an important exploration.


Richard Sennett teaches sociology at New York University. He is the 
former president of the American Council on Work.
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