Framing the Poor: Media Illiteracy, Stereotyping and Contextual Fallacy 
to Spin the Crisis
Christian Garland
CAMRI Research Seminar
Wed, October 22, 14:00-16:00
University of Westminster
Harrow Campus
Room A7.01

Registration is possible at latest until Mon, Oct 20, per e-mail to 
[email protected]

http://www.westminster.ac.uk/camri/research-seminars/framing-the-poor-media-illiteracy-stereotyping-and-contextual-fallacy-to-spin-the-crisis

The title of this talk is of course a play-on-words: the media’s 
deliberate stereotypical framing of the poorest section of society, many 
of whom are claimants of one kind or another, as being the internal 
social ‘other’ - ‘not like us’, but also literally attributing - usually 
indirectly - substantial blame for the ongoing crisis of capitalism to 
this same group, since it requires very minimal social entitlements for 
material survival and does not apparently create value.

The media framing of this ‘common sense’ simplified account of complex 
social problems and apportioning of blame, depends on thoroughgoing 
media illiteracy on the part of the readership and/or audience, more or 
less willfully ignorant of the highly selective presentation of 
information and the use of contextual fallacy that is cynically at work.

Indeed, the war on what is actually a very significant percentage of the 
general population that can be seen enacted in policy and legislative 
form, finds a (post-political) ideological expression in text and image 
to ‘explain’ the everyday ‘reality’ of one unlikely to be immediately 
recognizable to those it spins this account for. Such an account 
individualizes what is a social, societal problem, using the 
‘personalization’ of stereotypes and victimology to ‘give a human face’ 
to the Department for Work and Pension (DWP)’s own very misleading 
selective use of statistics.

Whilst media manipulation of a passive and inert readership and/or 
audience has plenty of critics, this talk will contend that a Marxist 
understanding that also uses aspects of Chomsky’s original propaganda 
model, provides the best resources available for making sense of the 
mass media’s disingenuous framing and spin of social and political 
issues such as this in the contemporary UK.

Christian Garland writes and publishes – broadly speaking – in the 
tradition of Critical Theory, the Frankfurt School kind, but has 
interests beyond that, including protest and social movements informed 
by autonomist Marxism and anarchism. He has taught at the Universities 
of Edinburgh formerly ECA - Warwick, Bedfordshire, and most recently, at 
Middlesex.

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