http://tressiemc.com/2014/11/10/ask-not-what-your-country-can-do-for-you-but-what-coursera-can-do-for-your-country-part-1/
--------------------snip
Coursera is, yet again, following in the footsteps of for-profit colleges
(not a huge surprise given the connections
<https://twitter.com/audreywatters/status/531874740332294144>).

With this partnership, Coursera credentials gain the legitimacy of the
Veteran’s Administration. Note the press release’s statement: “*The VA will
endorse Coursera to 21 million US Veterans through their Veteran Employment
Center.”*

Endorsements are not a small matter when you’re trying to convince people
that your piece of paper is valuable. We went so far as to put God on the
dollar to make paper mean something.

The VA also provides a captive audience/market.

Veterans rely greatly on the formal and informal mechanisms of the VA, not
least of all because they’re kind of busy and the VA owes them benefits. If
the VA says these things are real and signals that through its formal
employment center mechanisms, that has some meaning.
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