NY Times, May 14 2015
The $179 Million Picasso That Explains Global Inequality
by Neil Irwin

We don’t yet know who agreed to pay $179.4 million for a Picasso in an 
auction Monday night — or where the money came from, or what motivated 
that person or persons to spend more than anyone has before for a single 
piece of art at auction.

But this much we do know: The astronomical rise in prices for the 
most-sought-after works of art over the last generation is in large part 
the story of rising global inequality. At its core, this is the simplest 
of economic math. The supply of Picasso paintings or Giacometti 
sculptures (one of which sold for $141 million in the same auction this 
week) is fixed. But the number of people with the will and the resources 
to buy top-end art is rising, thanks to the distribution of extreme wealth.

One of the most important findings of the leading economists who study 
inequality is that wealth and incomes at the very top are “fractal.” 
What they mean is that when you zoom in on the upper end of wealth 
distribution, patterns repeat themselves in an ever more finely grained 
pattern.

Partners at law firms who are in the top 1 percent of all earners have 
seen their incomes rise faster than successful dentists who are in the 
top 10 percent. But by a similar margin C.E.O.s of large companies who 
are in the top 0.1 percent are seeing incomes rise faster than those law 
firm partners. Hedge fund managers in the top 0.01 percent are similarly 
outperforming the C.E.Os.

And the kind of people who can comfortably afford to pay a nine-figure 
sum for a Picasso, the top 0.001 percent, say, are doing still better 
than that. You can draw that conclusion by reading the work of the 
French economists Thomas Piketty and Emmanuel Saez. Or you can form it 
by looking carefully at the market for the work of a certain Spanish 
painter.

Let’s assume, for a minute, that no one would spend more than 1 percent 
of his total net worth on a single painting. By that reckoning, the 
buyer of Picasso’s 1955 “Les Femmes d’Alger (Version O)” would need to 
have at least $17.9 billion in total wealth. That would imply, based on 
the Forbes Billionaires list, that there are exactly 50 plausible buyers 
of the painting worldwide.

This is meant to be illustrative, not literal. Some people are willing 
to spend more than 1 percent of their wealth on a painting; the casino 
magnate Steve Wynn told Bloomberg he bid $125 million on the Picasso 
this week, which amounts to 3.7 percent of his estimated net worth. The 
Forbes list may also have inaccuracies or be missing ultra-wealthy 
families that have succeeded in keeping their holdings secret.

But this crude metric does show how much the pool of potential 
mega-wealthy art buyers has increased since, for example, the last time 
this particular Picasso was auctioned, in 1997.

After adjusting for inflation and using our 1 percent of net worth 
premise, a person would have needed $12.3 billion of wealth in 1997 
dollars to afford the painting. Look to the Forbes list for that year, 
and only a dozen families worldwide cleared that bar.

In other words, the number of people who, by this metric, could easily 
afford to pay $179 million for a Picasso has increased more than 
fourfold since the painting was last on the market. That helps explain 
the actual price the painting sold for in 1997: a mere $31.9 million, 
which in inflation-adjusted terms is $46.7 million. There were, quite 
simply, fewer people in the stratosphere of wealth who could bid against 
one another to get the price up to its 2015 level.

More people with more money bidding on a more or less fixed supply of 
something can only drive the price upward. On Monday, the auction was 
for fine art. But the same dynamic applies for prime real estate in 
central London or overlooking Central Park, or for bottles of 1982 Bordeaux.

That helps explain why the recent Picasso sale represented a 462 percent 
gain since its previous auction in 1997, a span in which the Standard & 
Poor’s 500 index returned 215 percent, including reinvested dividends. 
(The comparison isn’t entirely apt, in that the painting would have 
required spending each year on security, storage and insurance, lowering 
returns. On the other hand, the Picasso looks better on one’s living 
room wall than a mutual fund prospectus.)

What does that mean for the future? There is no free lunch, even for 
people paying millions of dollars for a painted canvas. Art prices are 
vulnerable to fashion, of course. Picassos could go out of favor, 
relatively speaking, in the years ahead, in which case the anonymous 
buyer this week may not see the same type of exceptional financial 
return the previous owner enjoyed.

There are legal risks. Already, the Chinese government is cracking down 
on official corruption and particularly on showy displays of wealth, 
which could crimp Chinese demand for fine art in the years ahead. 
American and European authorities may wish to put further effort into 
preventing art transactions from being used to launder money or evade 
taxes, as the economist Nouriel Roubini has argued is commonplace.

But any billionaire spending astronomical sums for a painting or 
sculpture should hope most of all that this basic global inequality 
trend — of the wealth of the ultrarich growing faster than the world 
population overall economy — remains intact. Because as long as it does, 
there will always be another potential buyer out there with the 
potential to fuel a bidding war like the one that took place this week.

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