NY Times, August 2 2015
Chinese Textile Mills Are Now Hiring in Places Where Cotton Was King
By HIROKO TABUCHI

INDIAN LAND, S.C. — Twenty-five years ago, Ni Meijuan earned $19 a month 
working the spinning machines at a vast textile factory in the Chinese 
city of Hangzhou.

Now at the Keer Group’s cotton mill in South Carolina, which opened in 
April, Ms. Ni is training American workers to do the job she used to do.

“They’re quick learners,” Ms. Ni said after showing two fresh recruits 
how to tease errant wisps of cotton from the machines’ grinding gears. 
“But they have to learn to be quicker.”

Once the epitome of cheap mass manufacturing, textile producers from 
formerly low-cost nations are starting to set up shop in America. It is 
part of a blurring of once seemingly clear-cut boundaries between high- 
and low-cost manufacturing nations that few would have predicted a 
decade ago.

Textile production in China is becoming increasingly unprofitable after 
years of rising wages, higher energy bills and mounting logistical 
costs, as well as new government quotas on the import of cotton.

At the same time, manufacturing costs in the United States are becoming 
more competitive. In Lancaster County, where Indian Land is located, 
Keer has found residents desperate for work, even at depressed wages, as 
well as access to cheap and abundant land and energy and heavily 
subsidized cotton.

Politicians, from the county to the state to the federal government, 
have raced to ply Keer with grants and tax breaks to bring back 
manufacturing jobs once thought to be lost forever.

The prospect of a sweeping Pacific trade agreement that is led by the 
United States, and excludes China, is also driving Chinese yarn 
companies to gain a foothold here, lest they be shut out of the 
lucrative American market.

Keer’s $218 million mill spins yarn from raw cotton to sell to textile 
makers across Asia. While Keer still spins much of its yarn in China, 
importing the raw cotton from America, that is slowly changing.

“The reasons for Keer coming here? Incentives, land, the environment, 
the workers,” Zhu Shanqing, Keer’s chairman, said on a recent trip to 
the United States.

“In China, the whole yarn manufacturing industry is losing money,” he 
added. “In America, it’s very different.”

Since Beijing and Washington resumed trade relations in the early 1970s, 
the United States has mostly run a huge trade deficit, as Americans 
consumed billions of dollars in cheap electronics, apparel and other 
Chinese goods.

But surging labor and energy costs in China are eroding its 
competitiveness in manufacturing. According to the Boston Consulting 
Group, manufacturing wages adjusted for productivity have almost tripled 
in China over the last decade, to an estimated $12.47 an hour last year 
from $4.35 an hour in 2004.

In the United States, manufacturing wages adjusted for productivity have 
risen less than 30 percent since 2004, to $22.32 an hour, according to 
the consulting firm. And the higher wages for American workers are 
offset by lower natural gas prices, as well as inexpensive cotton and 
local tax breaks and subsidies.

Today, for every $1 required to manufacture in the United States, Boston 
Consulting estimates that it costs 96 cents to manufacture in China. 
Yarn production costs in China are now 30 percent higher than in the 
United States, according to the International Textile Manufacturers 
Federation.

“Everybody believed that China would always be cheaper,” said Harold L. 
Sirkin, a senior partner at Boston Consulting. “But things are changing 
even faster than anyone imagined.”

Rising costs in China are causing a shift of some types of manufacturing 
to lower-cost countries like Bangladesh, India and Vietnam. In many 
cases, the exodus has been led by the Chinese themselves, who have 
aggressively moved to set up manufacturing bases elsewhere.

In recent years, the United States has started to get more attention 
from that exodus. From 2000 to 2014, Chinese companies invested $46 
billion on new projects and acquisitions in the United States, much of 
it in the last five years, according to a report published in May by the 
Rhodium Group, a New York research firm.

The Carolinas are now home to at least 20 Chinese manufacturers, 
including Keer and Sun Fiber, which set up a polyester fiber plant in 
Richburg, S.C., last year. And in Lancaster County, negotiations are 
underway with two more textile companies, from Taiwan and the Chinese 
mainland.

“I never thought the Chinese would be the ones bringing textile jobs 
back,” said Keith Tunnell, president of the Lancaster County Economic 
Development Corporation, who helped put together subsidies for Keer 
estimated at about $20 million, including infrastructure grants, revenue 
bonds and tax credits.

The inner workings of Keer’s factory in Lancaster County help 
demonstrate why yarn can now be produced for such a low cost in the 
United States and point to the kind of capital-intensive manufacturing 
that could thrive again in America.

Inside the 230,000-square-foot spinning plant, giant machines help clean 
the seeds and dirt from the cotton and send the fluff into carding 
machines that assemble the cotton into thick, long ropes of fiber. 
Workers then feed the ropes into machines that spin the cotton into 
spools of yarn or thread.

The work is highly automated, with the factory’s 32 production lines 
churning out about 85 tons of yarn a day. Even when Keer opens a second 
factory next year, it will hire just 500 workers, a fraction of the 
thousands of workers who toiled at cotton mills across the South for 
much of the 19th and 20th centuries — a big reason Keer is able to keep 
costs down.

The spools of yarn are then shipped through the port of Charleston to 
textile and apparel manufacturers across Asia. Keer also hopes to sell 
to apparel manufacturers in Mexico, Central America and the Caribbean, 
where many nations enjoy privileged access to the American market as 
part of separate trading pacts — as long as the yarn is made in a member 
country.

Sheng Lu, an apparel and textiles expert at the University of Rhode 
Island, said the high capital intensity of modern yarn-spinning meant 
that American mills were becoming increasingly competitive.

“Common sense says that the U.S. imports textiles and apparel from 
China,” he said. “Now some of that is reversed.”

But cutting and sewing clothes, he said, still relies so much on labor 
that “it’s just impossible for the U.S. to be competitive.”

Investment in American textiles has not come just from China. Last year, 
the ShriVallabh Pittie Group, a leading textile manufacturer in India, 
broke ground on a $70 million factory in Sylvania, Ga., the area’s first 
new manufacturing plant in four decades. And Santana Textiles, a large 
Brazilian denim manufacturer, announced in 2012 that it would open a 
spinning, dyeing and weaving facility in Edinburg, Tex., though 
full-scale production has been delayed.

“The whole textile world is looking at us,” Vinod Pittie, chairman of 
the ShriVallabh Pittie Group, said at the factory’s groundbreaking 
ceremony, predicting that the success of the venture would draw other 
entrepreneurs to open plants in Georgia.

For residents of South Carolina, Keer’s arrival could not have come soon 
enough. A generation of weavers and spinners lost their jobs when 
Springs Industries, which once ran some of the world’s biggest cotton 
mills in the city of Lancaster, closed its last plant in 2007, selling 
off its machines to a company in Brazil.

The global economic crisis hit soon afterward. By June 2009, Lancaster 
County’s unemployment rate had reached 18.6 percent.

“They shut them down one by one,” said Donnie R. Gordon, who spent 17 
years weaving cotton at Springs Industries until he was laid off in the 
1990s. He now works in maintenance for the Lancaster County school 
system. “You could make good money at the mills, but those jobs just 
went away.”

But shrinking manufacturing jobs have spurred a willingness in places 
like Lancaster County to work for lower pay, making them increasingly 
attractive production bases. Global manufacturers have also been drawn 
to so-called right-to-work states like South Carolina, where there is 
little unionization.

“I think I’m going to like it here,” said Enabel Perez, a former apparel 
factory worker and one of Ms. Ni’s trainees. Ms. Perez said she had 
jumped at Keer’s call for workers, an event welcomed in Lancaster County 
with a segment on the evening news.

Keer’s gamble in America is not without risks. The strong dollar, for 
one, has added to the costs of producing in the United States. Water 
shortages in Arizona and California could also threaten cotton 
production, as well as jeopardize already endangered cotton subsidies.

The outcome of stalled negotiations over the Trans-Pacific Partnership, 
a free-trade agreement that leaves out China, will also affect Keer’s 
American prospects. American negotiators are pushing for rules that 
would require apparel makers in member countries to use yarn from within 
the trade zone to enjoy tariff reductions. By producing yarn in America, 
Keer is hedging its bets, making sure it can continue to supply yarn to 
apparel manufacturers to countries like Vietnam that are within the 
T.P.P. trade zone.

Then there are the cultural differences. Ms. Ni, one of 15 Chinese 
trainers at Keer’s Indian Land plant, complained softly of American 
workers’ occasional tardiness. In China, she said, managers can dock the 
pay of workers who show up late. But here, she said, she felt frustrated 
that she could not discipline tardy staff.

Robbie Sowers, a 32-year textile industry veteran who maintains the 
plant’s spinning machines, called such differences minor. He said Keer 
managers had started giving workers six minutes’ leeway before calling 
them late.

“There’s a lot of talent and experience here in South Carolina,” he 
said. “It’s just a matter of getting used to the American way of working.”

As she walked through the factory floor, Ms. Ni pointed to digital 
screens at the end of each row of spinning machines, which displayed in 
real time, out of a score of 100, how efficiently those machines were 
kept running by their operators. The screens flashed: 76, 85, 90. 
Experienced workers in China rarely let that number drop below 97, she said.

“They’re learning,” she said. “I have to be patient.”
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