Eugene Coyle wrote: > > Ford had a car called the Edsel and its bonds were just downgraded. >
Someone at Ford asked Marianne Moore to help with a name for the new car they were planning. She plunged into the task, sending name after name after name. The last letter in the exchange was something like "Dear Miss Moore, thank you very much but we have decided to use a name that is important in Ford history, Edsel." The whole exchange got published somewhere back in 1957 or 58 -- perhaps in the New Yorker. Carrol
