On 7/27/06, Eugene Coyle <[EMAIL PROTECTED]> wrote:
Gar,

        You've put in a lot of work on this but I hate your sub-title.
"Hey, we've got global warming, the Greenland ice cap is melting, but
don't worry, we can take care of it with no cost or inconvenience to
people, and business profits will go UP!"  Well, it is not persuasive
to me -- because the claim hasn't moved people worried about business
profits.

It sounds like the Amory Lovins/Ralph Cavanagh idea that we dare not
ask the public to face "sacrifice."  Their idea is that we can live
just as well or better than before if we just switch to stuff that
doesn't cost more or inconvenience us in the least.  I don't believe
that is possible and fifteen or twenty years of people pushing it has
gotten very little of the good stuff adopted.

        It is like telling energy corporations -- with examples and
calculations -- that their profits will go up if they do this, this,
or this.  And after Lovins has told them, and told them, and told
them, they don't do anything.  Makes you wonder why they are so
stupid, or, just maybe, the pitch is wrong.


Lovin's pitch is wrong because he is trying to tell business they
don't have to sacrifice. Solving global warming will require a lot of
things that business doesn not like - higher  taxes, more regulations,
more public works. There are various reasons, covered briefly in this
first book, and in more detail  in my second that market oriented
solutions cannot solve this problem.

But it is a social problem not a technical one. We don't have to all
ride bicycles to work. We can drive electric cars or take electric
trains.

I think your approach is the flip side of the mistake Lovins makes.
Lovins thinks that we can solve the energy problem without burdening
the capitalist class. You think we have to burden not only the
capitalist class but the working class.  Amory is right on much of
what he says about available technology and costs. (I think he is dead
on wrong on hydrogen and fuel cells.) But his  economics are nonsense
because he thinks business is only about profits and ignores market
and political power.  Minus technical breakthroughs that look
increasingly unlikely you cannot phase out fossil fuels by simply
plugging magic solution x in their place. But you can provide the same
goods and services through a variety of alternatives - a mixture of
greater technical efficiency and renewable energy.

And I think there a number of reasons the environmental movement has
had so little success in making global warming a priority, not only
among policy makers, but among ordinary people. One aspect of it is
the attempt to depoliticize the issue as Amory and some of the big
money enviromental organizations have done - to reduce it to a
technical problem that requires little poltiical action, or only
enough political action to get large corporations to recognize their
own self interest.  But you  also have environmetnalists in very
comfortable circumstances trying to tell working people that they live
too high off the  hog, that they have to cut down their standard of
living. Not a politically useful message, and not a true message
either.

What the hey: I'll quote from my own book on this:

"Cooling It! No Hair Shirt Solutions to Global Warming" says:

This is an optimistic book about a gloomy subject - the need to
reduce fossil fuel use to fight global warming. It argues that we have
technological substitutes available for oil, gas and coal now - at
market prices comparable to those we currently pay.  Neither cost nor
technical barriers prevent drastic and speedy reductions in greenhouse
emissions; slowing global warming is no longer a technical problem (if
it ever was).  It is structural, institutional, social, and political.

Why cover this particular topic? The carbon lobby  has mostly (not
entirely) given up disputing that global warming is occurring.   They
know that they won't be able to confuse the public on its human-caused
nature much longer. ( ~75% of the U.S. public understands human caused
global warming is a real problem . If you are one of the remaining
~25%, please read the appendix Hot Lies and Cold Facts. )  But a final
stalling tactic is open to deniers - to pretend that nothing can be
done, or at least nothing that most people are willing to live with.
There is an old engineering saying: "no solution, no problem".

Converging with this, there is a small, but unfortunately influential
primitivist movement. In their belief that technology itself is
totalitarian, they also contribute to the idea that the only solution
to global warming is a drastic reduction in the technical level of
civilization - perhaps down to the hunter-gatherer level. Many
well-meaning, intelligent people promote a less extreme version of
this trope - the conviction that we need to impoverish working people
in rich nations to solve our environmental crisis, and deal justly
with the poorer countries.

The primary purpose of this book is to ensure that energy efficiency
and renewable energy technologies become known as inexpensive fossil
fuel substitutes available today, rather than a high priced vision of
tomorrow. The U.S. needs to understand that continued use of fossil
fuel is a political decision, rather than a technical one. It argues
against the belief that the only choices are destructive, expensive,
continued burning of fossil fuels, or dramatic cuts in the standard of
living.  It tries to accomplish this by gathering in one place
information that has been widely scattered; it also tries to organize
the information and clearly separate what we can do cheaply now, what
we can do expensively now, and what we may be able to do in the
future.

The argument that more and more global warming deniers will rely on
is that it is too expensive to phase out fossil fuel use.

There is a certain absurdity to spending the bulk of a book refuting
the idea that saving the world is too expensive. But this absurd task
is also a necessary one. If the methods offered to stop global warming
are too costly or too unpleasant, many people will prefer to wait and
hope that technology provides some magical painless solution.

Other popularizers have written about efficiency and renewables. This
book differs in not assuming technical breakthroughs, or drastic price
drops in prices of existing technology; while these are both likely
and desirable, we have cost-effective solutions available now.

Also what if the breakthroughs that are only six months away are
still only six months away twenty years from now? It is not exactly
unknown in the renewable energy field. This book will not argue
against any of the "Gosh! Wow!" stuff; more serious R&D would probably
produce exactly what many predict.  But it seems urgent, absolutely
essential to show that we can phase out fossil fuels at an equal or
lower cost than continuing to use them – even if there is no hydrogen
path, no cheap solar cells, and no inexpensive carbon fiber.

Once that is done, the book will deal with R&D agendas - near term,
long term and blue sky, but in the form of a sample research program,
rather than a core requirement of the transition to a carbon neutral
future.

This introduction and more samples of the writing are available on the site:

http://www.nohairshirts.com

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