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[Marxism] Help Save Small Magazines


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   * Subject: [Marxism] Help Save Small Magazines
   * From: "george snedeker"
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   * Date: Tue, 17 Apr 2007 23:55:23 -0400
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Dear friend, relative, or acquaintance of Bob McChesney,



The news media are covering the tragic murders in Virginia this
morning, and as they do an extraordinarily significant story is
slipping through the cracks.

On very rare occasions I send a message to everyone in my email
address book on an issue that I find of staggering importance and
urgency. (My address
book includes pretty much everyone who emails me in one form or
another, and I apologize if you get this message more than once.)
This is one of those
times.

There is a major crisis in our media taking place right now; it is
getting almost no attention and unless we act very soon the
consequences for our society
could well be disastrous. And it will only take place because it is
being done without any public awareness or participation; it goes
directly against
the very foundations of freedom of the press in the entirety of
American history.

The U.S. Post Office is in the process of implementing a radical
reformulation of its rates for magazines, such that smaller
periodicals will be hit with
a much much larger increase than the largest magazines.

Because the Post Office is a monopoly, and because magazines must use
it, the postal rates always have been skewed to make it cheaper for
smaller publications
to get launched and to survive. The whole idea has been to use the
postal rates to keep publishing as competitive and wide open as
possible. This bedrock
principle was put in place by James Madison and Thomas Jefferson.
They considered it mandatory to create the press system, the Fourth
Estate necessary
for self-government.

It was postal policy that converted the free press clause in the
First Amendment from an abstract principle into a living breathing
reality for Americans.
And it has served that role throughout our history.

What the Post Office is now proposing goes directly against 215 years
of postal policy. The Post Office is in the process of implementing a
radical reformulation
of its mailing rates for magazines. Under the plan, smaller
periodicals will be hit with a much larger increase than the big
magazines, as much as 30 percent.
Some of the largest circulation magazines will face hikes of less
than 10 percent.

The new rates, which go into effect on July 15, were developed with
no public involvement or congressional oversight, and the increased
costs could damage
hundreds, even thousands, of smaller publications, possibly putting
many out of business. This includes nearly every political journal in
the nation. These
are the magazines that often provide the most original journalism and
analysis. These are the magazines that provide much of the content on
Common Dreams.
We desperately need them.

What the Post Office is planning to do now, in the dark of night, is
implement a rate structure that gives the best prices to the biggest
publishers, hence
letting them lock in their market position and lessen the threat of
any new competition. The new rates could make it almost impossible to
launch a new
magazine, unless it is spawned by a huge conglomerate.

Not surprisingly, the new scheme was drafted by Time Warner, the
largest magazine publisher in the nation. All evidence available
suggests the bureaucrats
responsible have never considered the implications of their draconian
reforms for small and independent publishers, or for citizens who
depend upon a free
press.

The corruption and sleaziness of this process is difficult to
exaggerate. As one lawyer who works for a large magazine publisher
admits, It takes a publishing
company several hundred thousand dollars to even participate in these
rate cases. Some large corporations spend millions to influence these
rates. Little
guys, and the general public who depend upon these magazines, are not
at the table when the deal is being made.

The genius of the postal rate structure over the past 215 years was
that it did not favor a particular viewpoint; it simply made it
easier for smaller
magazines to be launched and to survive. That is why the publications
opposing the secretive Post Office rate hikes cross the political
spectrum. This
is not a left-wing issue or a right-wing issue, it is a democracy
issue. And it is about having competitive media markets that benefit
all Americans. This
reform will have disastrous effects for all small and mid-sized
publications, be they on politics, music, sports or gardening.

This process was conducted with such little publicity and pitched
only at the dominant players that we only learned about it a few
weeks ago and it is
very late in the game. But there is something you can do. Please go to
www.stoppostalratehikes.com
 and sign the letter to the Postal Board protesting the new rate
system and demanding a congressional hearing before any radical
changes are made. The deadline
for comments is April 23.

I know many of you are connected to publications that go through the
mail, or libraries and bookstores that pay for subscriptions to
magazines and periodicals.
If you fall in these categories, it is imperative you get everyone
connected to your magazine or operation to go to
www.stoppostalratehikes.com.


We do not have a moment to lose. If everyone who reads this email responds at
www.stoppostalratehikes.com
, and then sends it along to their friends urging them to do the
same, we can win. If there is one thing we have learned at Free Press
over the past few
years, it is that if enough people raise hell, we can force
politicians to do the right thing. This is a time for serious hell-raising.

And to my friends from outside the United States, I apologize for
cluttering your inbox. If you read this far, we can use your moral support.

>From the bottom of my heart, thanks.

Bob


Robert W. McChesney
www.mediaproblem.org
www.freepress.net
Department of Communication
University of Illinois at Urbana-Champaign
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Michael A. Lebowitz
Professor Emeritus
Economics Department
Simon Fraser University
Burnaby, B.C., Canada V5A 1S6

Currently based in Venezuela.
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