.. >> On 16 Jul 2010, at 13:53, Daniel Carrera wrote: >> >>> Ok guys, new logo. >>> >>> http://pdl.perl.org/images/pdl-logos.png >>> >
A few rules of logo design -- 1. It should not infringe on any existing mark. Use of a camel in conjunction with Perl is a protected trademark of O'Reilly. So, right of that bat, all images that use a camel are out. 2. Echoing Christian's sentiments, a logo should be simple, not confusing, direct, easily reproducible in a variety of formats, etc. Iconic logos are great (an apple for Apple, a swoosh for Nike), but they become iconic over time. For those with no great marketing budget, and a small constituency, a spelled out name might be just as good as an icon. Direct logos are great (an apple for Apple), but most other names are not real objects. Logos should convey something about the product, but, at the least, they should be simple. I attach 4 (not very well drawn, but I hope you all get the idea) examples as my suggestions for a starting point. Two fonts used in my suggestions are protected fonts, but public domain substitutes should be available. -- Puneet Kishor
pdl_logos.pdf
Description: Adobe PDF document
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