Joshua D. Drake wrote:


I am interrested in finding out what you folks mean by usability and refinement. How do you measure it? These seem to me to be unmeasurable hackneyed terms with little intrinsic meaning!


Yep you are absolutely right. That is what press releases are all about.

So could you say something like: the New Postgresql, version 8.2, building on its reputation of sheer power and ACID compliance, now implements feature 1, which provides benefit 1, plus feature 2, which leads to benefit 2, plus .... etc. thereby maximizing overall ease of use. ??

WE tend to speak of features, now is a good time to speak of benefits to the dba, benefits for upgrading to an existing project, etc.


If they don't know by reading the terms, then they will want to buy reading the 50 cent, fancy words.

The New Postgresql 8,2 will increase speed of response by x %, ad hoc queries will be x % faster, etc. I know I am being simplistic, but the benefits need to blurt out, and be immediately recognizable as such to the majority of players. JMUETCW. Michael


Percentages never work because it depends on a specific work load, specific design, specific hardware etc...

Joshua D. Drake







Josh, percentages, like almost anything, do work in the right context, in this case, that of the testimonial, something postgresql hasn't emphasized IMHO. If ten to 20 projects were treated as real and realistic case studies, with an in-depth description of the project, and how the NEW Postgresql effected these projects,and these were featured one after another, daily for an entire month, there would be major play in the news. By talking in depth about specific projects, we relate to the actual production users own daily experiences, especiually if % can be translated into dollars.

For instance: "I Adapted the NEW Postgresql 8.2 in my online e-commerce website and save $1,343.45 per month in ...." or: "The Sheer Speed of such an ACID compliant ORDBMS as the NEW Postgresql 8.2, especially in danling xnxnxnxn enabled our company to ..."

I am just brainstorming, I lack the db expertise, but real life stroies are powerful creatures with a life of their own.

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