You can make your own PTR record if you ask the your ISP for a reverse dns
delegation. But it's a long shot if we are only talking about 1 or 2 ip
addresses. Normally your ISP will not allow reverse DNS delegation for a
very small number of IPs but if you have the right connections and if you
are a valued client, they might.
Im not too sure about yahoo, but i think your reverse and forward ( PTR & A
records) entries should match. That means you ask your isp for a PTR for
mail.company.com pointing to your IP, at the same time, on the domain that
you manage, add A entry for mail.company.com pointing to your IP. This of
course, assumes that you have a static IP.

Note on reverse DNS delegation. If your ISP is giving you reverse dns
delegation, you might need to receive the delegation one by one (not for the
whole /24 or part of it). So you will have multiple NS entries to receive
the delegation.

hth

On Wed, Jun 10, 2009 at 5:01 PM, jan gestre <[email protected]> wrote:

> Only the ISP can make a PTR record for your domain because they own the ip
> address, caveat is it takes ages before they accommodate your request.
>
> On Wed, Jun 10, 2009 at 12:40 PM, Ronald Artos <[email protected]> wrote:
>
>> Reverse DNS needs some configuration in your ISP right?
>>
>> Modifying the PTR in their DNS server?
>>
>>
>>
>> On Wed, Jun 10, 2009 at 11:27 AM, Kelvin Quee <[email protected]> wrote:
>>
>>> Hi Ronald,
>>>
>>> I used to have it for a couple of my servers.
>>>
>>> I resolved it by making sure of these -
>>>
>>> 1) Reverse DNS works
>>> 2) SPF properly implemented
>>>
>>>
>>> Kelvin Quee
>>> +65 9177 3635
>>>
>>>
>>>
>>> On Wed, Jun 10, 2009 at 10:10 AM, Ronald Artos<[email protected]>
>>> wrote:
>>> > But I think that is not the right way to fix this, Yeah I guess, even
>>> we're
>>> > using a local mail relay to our web/mail host server, I think I have to
>>> > implement DomainKey or SPF or the last shot, have our own STMP server
>>> the
>>> > let our ISP fix the PTR of our mail own host.
>>> >
>>> >
>>> >
>>> > On Tue, Jun 9, 2009 at 8:11 PM, jan gestre <[email protected]>
>>> wrote:
>>> >>
>>> >> Tell Yahoo! that your email is not SPAM by filling an online form,
>>> also
>>> >> you need to make sure that you have a PTR record for your domain. If
>>> Yahoo!
>>> >> still treat your email as SPAM despite of the aforementioned, just
>>> tell your
>>> >> Yahoo! recipients to tag it as not SPAM, Yahoo! in turn will learn.
>>> >> HTH
>>> >>
>>> >> On Tue, Jun 9, 2009 at 9:07 AM, Ronald Artos <[email protected]>
>>> wrote:
>>> >>>
>>> >>> I got this problem recently, and some says I have to configure the
>>> SPF
>>> >>> and Domainkeys, But to think of it, It was working previously. So Is
>>> there
>>> >>> guide, howto or any explanation why our Mail Relay Server (In Postfix
>>> I've
>>> >>> done the relayhost = mail.domain.td and necessary smtp config stuff)
>>> act
>>> >>> that way?
>>> >>>
>>> >>> System Specs
>>> >>>
>>> >>> Centos 5.3
>>> >>> Postfix 2.3
>>> >>> Bind 9.3
>>> >>> openSSL 0.9
>>> >>>
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>>> >>
>>> >>
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