This place is full of seriousness. Knee-deep in it. Not that I'm encouraging people to create multiple pseudonyms, or anything. That's reactionary, and, yeah -- confusing.
But, seriously folks, lighten up. p.s. 'Historically, a brand was any visible mark created for identification. Today, a brand includes any identifiable or subconscious characteristic, including the many qualities and emotions contained in a consumer's relationship with an entity, be it a company, product, service or individual. Therefore, the term "branding" is now synonymous with relationship-building.' --http://en.wikipedia.org/wiki/Brand > The only parallel I can see between renaming the ZAP page to Acme is > that it aids promotion by putting it on top of the (alphabetic) pagelists > in the new cookbook by category index system. People label things -- give them names -- so they can be found and referenced. Descriptive is good -- but how do you deal with a catch-all? 50-word Names? I don't think Steve McConnell would approve... (Which reminds me, what descriptive functionality is the PM in PmWiki describing, again?) I didn't like the ZAP name. One, it was in all caps. Two, Zap meant nothing to me but speed, and I couldn't figure out what the speed component ways (almost every recipe is to speed something up, in a way). But I dislike the shift to Acme, simply because I was already used to Zap. Move it here, move it there -- yeah, it's a wiki and we can rename things, but it's still confusing. Plus, it breaks the brand equity and recognition! heh. -the Other michael http://www.xradiograph.com/interference http://www.xradiograph.com/wrottings On 4/30/07, Hans <[EMAIL PROTECTED]> wrote: > Monday, April 30, 2007, 5:57:55 PM, Ben wrote: > > > We deal with brand names every day, folks. Acme appears to be a brand > > name (like Apple), while ZAP is clearly a product (like Macintosh). Is > > that clear enough? I think it might actually be more confusing if the > > recipe itself were called Acme, because then the product would be called > > by what we know to be a brand name... imagine if Ford released a model > > of car called the Ford! Calling the recipe Acme ZAP would be clearer > > than the current convention of using the two names interchangeably. > > IF Acme is a brand name, THEN I object of its cookbook page use as > brand promotion. I think cookbook pages are for describing or offering > solutions and extensions to PmWiki, which may otherwise not be covered > by PmWiki or its documentation. Extension modules as add-ons should > ideally be integrating well with PmWiki, observe some standards, don't > break too many other conventions or other modules if possible. > > Clearly cookbook pages are not to promote brand names. > > The concept of brand names is purely commercial, therefor I find Ben's > interpretation above a little confusing. As for Dan saying in this > thread that the "Acme" name can act as a red warning sign, I can only > take his remark as sarcasm and not serious. > > The only parallel I can see between renaming the ZAP page to Acme is > that it aids promotion by putting it on top of the (alphabetic) pagelists > in the new cookbook by category index system. > > > ~Hans _______________________________________________ pmwiki-users mailing list pmwiki-users@pmichaud.com http://www.pmichaud.com/mailman/listinfo/pmwiki-users