Pre-Election Post-Mortem: Why Obama Lost
Posted September 9, 2008 | 09:23 PM (EST) 

For months I've assumed that whichever Democrat won the nomination would defeat 
him/herself in the general election the usual way -- not attacking hard enough, 
not responding to attacks, nuanced responses to difficult questions, etc. Well, 
this time we didn't lose it. John McCain won it by running a campaign so 
brilliant that it seemed to surprise even his most enthusiastic backers. 

McCain came into the general election season facing what seemed to be pretty 
tough odds. He was an old, out-of-touch Washington insider decidedly lacking in 
charisma, running against not only a young and exciting Democratic candidate in 
Barack Obama, but also against the record of George W. Bush, the most unpopular 
president in modern history, with whom McCain had voted 90% of the time in the 
Senate.

McCain made his share of mistakes -- displaying ignorance of exactly who we're 
fighting in the Middle East, forgetting how many houses he owns, mocking the 
definition of "middle class" -- but he made up for it with a relentless attacks 
on Barack Obama, winning news cycle after news cycle and never letting the 
Democrats off their heels. Even the Dems' most effective attacks were, in 
retrospect, nothing more than counterpunches.

After the Democratic convention in August, Obama and Joe Biden seemed to have 
the wind at their backs and McCain appeared to be foundering. His choice of the 
unknown, relatively inexperienced governor of Alaska, Sarah Palin, as his vice 
president was immediately and harshly criticized. A good chunk of Hillary 
Clinton voters were offended by the decision, as if McCain believed they'd vote 
for any woman, even one whose political views were diametrically opposed to 
Hillary's. The press went after her with gusto, exposing the contradictions and 
outright lies in her carefully stage-managed speeches. McCain seemed to have 
bungled, and bungled badly.

But John McCain understood one thing that Democrats, in their desire for 
systemic change, and even many Republicans did not. Just because the vast 
majority of Americans hate George Bush doesn't mean they hate what he stands 
for. When the Democrats chose Senator Obama as their nominee, they overshot the 
limits of how much change the American people were willing to accept. 

American voters were ready to elect the country's first black president; they 
were ready to switch parties; they were ready to elect a relative newcomer to 
Washington; and they were ready to elect the first president born in the '60s. 
But they weren't ready to do all those things at once. 

Palin represented change in that she was young, female and a Washington 
outsider, while as a self-proclaimed "hockey mom" she still embodied the 
conservative views that have guided the electorate to greater or lesser extents 
for the past 40 years. The McCain-Palin ticket even managed to define itself as 
the ticket of change by promising to reform Washington, while also implying 
that it would maintain the same set of values held by the Bush administration.

The excitement generated by Sarah Palin among the GOP's base, and the 
Democrats' inability to effectively neutralize her, gave the Republican ticket 
an unbeatable advantage. By dusting off McCain's reputation as a "maverick", 
they were able to position themselves simultaneously as both outsiders and 
insiders, newcomers and old hands. It didn't matter that the Obama-Biden could 
claim the same thing -- McCain and Palin got there first, and never stopped 
hammering home their message of "change and experience" versus "inexperienced 
and Washington insider."

When the mainstream media started its own vetting process of Governor Palin 
(something McCain seems to have done inadequately, if at all), the McCain camp 
resorted to a tried-and-true Republican tactic. It accused the press of a 
liberal bias and of "going too far" in its pursuit of details about Palin's 
political past as well as her private life and religious beliefs. It didn't 
matter that the same treatment had been dished out to Barack Obama and Hillary 
Clinton, or that both candidates had endured such hazing for far longer than 
Palin, or that much less was known about Palin than about any other Republican 
or Democratic candidate in history who had run for national office. The charges 
stuck, and the attacks mobilized both the Republican base and conservative 
swing voters, effectively neutering any negative press about Palin for the 
duration of the campaign.

McCain's controversial choice of Sarah Palin gave voters who were disillusioned 
with Republican rule but unsure about Obama a reason to "come home" and give 
the Republicans another chance, while still feeling they were voting for 
"change." It served to underscore the tactical brilliance of a man who was 
underestimated by both his own party and the Democrats. 

The Democratic party, having lost a seemingly unloseable election, must feel 
the way Republicans felt in 1948 after Thomas Dewey lost what also appeared to 
be a sure thing right up until Election Day. Frustrated Dems can take heart in 
the fact that four years later, the Republicans swept Dwight Eisenhower into 
the White House and a Republican majority into Congress. Clinton vs. Palin in 
2012, anyone?

http://www.huffingtonpost.com/tony-sachs/pre-election-post-mortem_b_125235.html?view=print
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