US Election 2008 Web Monitor Wins Social Media Category of the
Austrian National Award for Multimedia and e-Business

(Vienna, 23-09-2008). The US Election 2008 Web Monitor has been awarded the 
First Prize in the category 'Online Communities, Web 2.0 and Social Networks' 
of the Austrian National Award for Multimedia and e-Business. After tracking 
candidate performance during the primaries and continuously refining the 
analyses, the development team took this opportunity to re-launch the Web site 
at www.ecoresearch.net/election2008. The project now focuses on the 
presidential candidates and their running mates, supplements the analytical 
tools with semantic and geospatial interfaces, and includes two social media 
applications built upon the Facebook platform.

Prof. Arno Scharl of MODUL University Vienna's Department of New Media 
Technology outlines how the US Election 2008 Web Monitor uses the two Facebook 
applications to gain new scientific insights: "The first application lets users 
vote for and track their preferred candidates. The second application called 
'Sentiment Quiz' follows the tradition of games with a purpose by inviting 
Facebook users and their network of online friends to evaluate whether quotes 
from an archive of election-related documents express positive or negative 
sentiment. Besides improving algorithms for automated sentiment detection, the 
system analyzes information diffusion in social networks and leverages the 
wisdom of the crowds for investigating individual perceptions of Web documents 
with political content."

The US Election 2008 Web Monitor embraces the influential role of social media 
in the US presidential elections and analyzes the online coverage by different 
stakeholders. For this purpose, it captures the Web sites of international 
media, the Fortune 1000 (the biggest US companies in terms of revenue), as well 
as 1000 popular blogs on political issues. For each candidate, the system 
automatically extracts media attention, sentiment, and associated keywords from 
a repository of 800,000 Web documents. 

The award-winning media monitoring application is part of IDIOM (www.idiom.at), 
a two-year research project funded by the FIT-IT Semantic Systems program 
(www.fit-it.at) of the Austrian Federal Ministry of Transport, Innovation and 
Technology in cooperation with the Austrian Research Promotion Agency. The 
project is jointly pursued by MODUL University Vienna, the Vienna University of 
Economics & Business Administration, Graz University of Technology and three 
industry partners (Gentics, Austria.info and Prisma Solutions). Facebook is a 
registered trademark of Facebook Inc., which provides a development system that 
allows building social applications and interacting with its more than 100 
million active users.

Web Site -- www.ecoresearch.net/election2008
Award Photos -- www.ecoresearch.net/election2008/download

Dipl.Ing. (FH) Walter Rafelsberger
MODUL University Vienna
Department of New Media Technology
Am Kahlenberg 1, 1190 Vienna, Austria
[EMAIL PROTECTED]
www.modul.ac.at/nmt


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