U.S. sales retail drop by the most in three years, mounting job
losses, plunging home prices rattled consumers.


By Bob Willis

 Oct. 15 (Bloomberg) -- Sales at U.S. retailers dropped in September
by the most in three years as mounting job losses, plunging home
prices and the deepening credit crisis rattled consumers.

Purchases fell 1.2 percent, more than forecast, following a 0.4
percent decline the prior month, the Commerce Department said today in
Washington. Excluding autos, sales fell 0.6 percent, also more than
anticipated.

The biggest decline in stock prices in at least seven decades last
week may further undermine confidence, prompting consumers to cut back
on non-essentials like new cars and vacations that will deepen the
economic slump. Stock-index futures retreated.

``Consumers are hunkering down,'' said Brian Bethune, chief financial
economist at Global Insight Inc. in Lexington, Massachusetts. ``The
fourth quarter is guaranteed to be terrible.''

The Labor Department reported separately that prices paid to U.S.
producers fell 0.4 percent in September, the second consecutive
decline. So-called core producer prices that exclude fuel and food
increased 0.4 percent. The Federal Reserve Bank of New York's Empire
State manufacturing index fell to minus 24.6 in October, the most
since the survey began in 2001, from 7.4 in September.

Three-Month Slide

September's drop, the largest since August 2005, extended declines in
retail sales to three consecutive months, the first time that's
happened since comparable records began in 1992.

Sales are slowing just as merchants prepare for the holiday selling
season, which may account for as much as 35 percent of a retailer's
revenue.

The median forecast of 75 economists surveyed projected purchases
would drop 0.7 percent following a previously reported 0.3 percent
decline the prior month. Estimates ranged from a fall of 1.5 percent
to a 0.1 percent gain.

Sales excluding automobiles decreased 0.6 percent after falling 0.9
percent the prior month. They were forecast to drop 0.2 percent from
the prior month, according to the survey median.

Eleven of the 13 main categories tracked by Commerce showed a drop in
demand last month, led by a 3.8 percent slump at auto dealers.
Carmakers see little relief in sight.

Little Relief Seen

``We continue to see the trend of the past couple of months,'' Ford
Motor Co. North American chief Mark Fields said in the Ford plant in
Dearborn, Michigan.

GMAC LLC, the lender once owned by General Motors Corp., said this
week it will grant financing only to buyers with credit scores of at
least 700, who represent about 58 percent of U.S. consumers.

Industry figures earlier this month, which are the ones used to
calculate gross domestic product, showed cars and light trucks sold at
a 12.5 million annual pace in September, the fewest since 1993.
October sales may drop to an 11 million pace, the first time the rate
has dropped below 12 million since April 1983, according to an
estimate by an analyst at Deutsche Bank AG.

Sales at furniture stores dropped 2.3 percent, the most since February
2003, and purchases at clothing outlets decreased by the same amount,
the most this year. Americans cut back on visits to restaurants and
bars, where sales dropped 0.5 percent, the most since January 2007.

Gap, Macy's

Weakening demand at merchants such as Gap Inc., J.C. Penney Co. and
Macy's Inc. also hurt total purchases, signaling retailers may be
heading for the worst holiday shopping season in six years.

Terry Lundgren, chief executive officer at Macy's, the second-biggest
U.S. department-store chain, forecast a recovery in sales won't begin
until the second half of next year.

``The most important issue for us is jobs,'' Lundgren said in an Oct.
10 telephone interview. ``That's what has to stabilize. If you lose
your job, that affects everything.''

Excluding autos, gasoline and building materials, the retail group the
government uses to calculate GDP figures for consumer spending, sales
dropped 0.7 percent, after a 0.4 percent decrease in August. The
government uses data from other sources to calculate the contribution
from the three categories excluded.

The only categories registering gains last months were service
stations, with a 0.1 percent increase, and health and personal care
stores, where sale rose 0.4 percent.

Expansion Ends

Consumer spending fell at an annual rate of 2 percent in the third
quarter, bringing to a halt a record expansion that began in 1992,
according to the median estimate of economists surveyed in the first
week of October. Purchases will probably drop at a 0.9 percent pace in
this quarter and be unchanged in the first three months of 2009, the
projections also showed.

The U.S. has lost 760,000 jobs in the first nine months of the year
and the jobless rate was unchanged at a five-year high of 6.1 percent
in September, the Labor Department reported earlier this month.

The government passed a $700 billion bank rescue package this month to
thaw credit markets frozen by mounting losses on mortgage-backed
securities. The plan will include direct cash infusions government
purchases of preferred stock in the nation's biggest banks, and
guarantees on new debt.

The Fed, as part of a concerted effort with other central banks, cut
the target on its benchmark rate by a half point last week and
Chairman Ben S. Bernanke signaled policy makers are ready to lower
borrowing costs again showed the markets not stabilize.

To contact the reporter on this story: Bob Willis in Washington at
[EMAIL PROTECTED]

Last Updated: October 15, 2008 09:05 EDT
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