[image: CAP News] Five Below Buys Family Dollar, Creates New Store 'Two Fiddy'
PHILADELPHIA (CAP) - The Federal Trade Commission has confirmed reports that specialty merchandise store Five Below is purchasing the much sought after Family Dollar franchise and opening a new chain of stores under the name *Two Fiddy*. Everything in the stores will sell for less than $2.50. Five Below officials called the deal a culmination of years of market research, "and a little bit of math." They believe the new store targets a segment of the population previously ignored by traditional retailers. business NEWS Shoppers Fight Over Last Incandescent Light Bulbs <http://www.cap-news.com/.php?id=201401003> TD Bank Replaces Frumpy Tellers With Sexy Coeds <http://www.cap-news.com/.php?id=201310005> BlackBerry CEO Guns For Appearance On Shark Tank <http://www.cap-news.com/.php?id=201305010> Upstart Horsemeat Industry Fights Negative Stereotypes <http://www.cap-news.com/.php?id=201304005> More Workplace Bullying Being Outsourced Overseas <http://www.cap-news.com/.php?id=201302002> "You've got those who are not quite at the poverty level of a dollar store shopper, but can't afford to splurge at Five Below," said Executive Chairman David Schlessinger. "That's our target market. "It's a portion of middle-class America we can no longer ignore," he added. The new store will sell knockoffs of knockoffs in order to keep the price point below $2.50, along with damaged merchandise from Five Below that can be marked down and hot sellers from Family Dollar that can be jacked up. Schlessinger said the merged company's goal is to commandeer the mid-level trinket market. "We will eventually branch out into more than just useless kitchen crap," he said. "But right now we're concentrating on one room at a time. Useless crap for your foyer may be a ways out, but we'll get there." Schlessinger said they want to remain focused on "every day fair to middlin' prices" and not get caught up in the hype too often associated with low-end bargain shopping. In related news, Dollar Tree, Dollar General, and The Dollar Store have announced a three-way partnership that they say allows them to leverage each other's assets in order to compete in the burgeoning lower middle-class mid-tier consumer market. Their new venture, *Three Dollah*, is expected to compete heavily with Two Fiddy for market share throughout the Northeast. TODAY'S TOP STORIES Walmart To Offer Bail Bonds, Paternity Testing <http://www.cap-news.com/story.php?id=201108005> Obama Deploys Drones, Beavers To Protect Iraqi Dam <http://www.cap-news.com/story.php?id=201408004> Cellphone Camera Concert Pictures Win Pulitzer Nod <http://www.cap-news.com/story.php?id=201208007> Study: Half Of U.S. Adults Will Be Obtuse By 2030 <http://www.cap-news.com/story.php?id=201108010> Teens Choose Alcohol, Unprotected Sex In New 'Choice Awards' <http://www.cap-news.com/story.php?id=201408003> [image: Fake Advertisement] CAUGHT ON FILM [image: @MikePedersen #LowVoyeurismRates] TD Bank announces plans to replace frumpy tellers with sexy coeds. TO UNSUBSCRIBE, HIT REPLY AND ASK TO BE REMOVED FROM FUTURE MAILINGS. -- -- Thanks for being part of "PoliticalForum" at Google Groups. For options & help see http://groups.google.com/group/PoliticalForum * Visit our other community at http://www.PoliticalForum.com/ * It's active and moderated. Register and vote in our polls. * Read the latest breaking news, and more. --- You received this message because you are subscribed to the Google Groups "PoliticalForum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
