[image: CAP News]
  Amazon Offers Discounts For Torching Retail Stores

SEATTLE (CAP) - Brick-and-mortar retailers and some legislators are up in
arms over *Price Burn*, Amazon's new mobile "app" that will provide a
discount for shoppers who go into a local retailer, use the app to compare
the store's prices with Amazon.com's prices for the same merchandise, and
then burn the store to the ground.

Sen. Susan Collins (R-ME) called the promotion "anti-competitive" and "an
attack on Main Street businesses that employ workers in our communities."

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"Plus, I'm pretty sure it's a felony," she added.

"It's wrong to try something in the store and then buy it online," added
Leslie Tweedle, who owns a bookshop with her husband in Chicago. "And
burning down the store ... that's very hard for a small retailer to deal
with."

Tweedle said her husband had to confiscate matches, gasoline and at least
one blowtorch from cell phone-wielding customers during Amazon's Black
Friday promotion. One patron did manage to burn several copies of *Twilight:
Breaking Dawn* <http://www.cap-news.com/story.php?id=201111015>, but "let's
face it, that's not a huge loss," said Tweedle.

Amazon CEO Jeff Bezos defended the app, noting that in the end it helps the
consumer find the lowest prices, which is important in a tough economy.
Also, he noted that it doesn't explicitly encourage shoppers to burn down
retail stores, but rather just notes the types of kindling and accelerants
that would be most effective given the kind of store the shopper is in.

For instance, if the shopper is in a bookstore, the readout reads
"kerosene," but in a card and gift shop it recommends "mineral turpentine."

"It's really for entertainment purposes only," said Bezos. "Besides, many
of those places have more than adequate insurance, probably."

Some legislators were in favor of the app as well. "Amazon is just doing
what it needs to do to succeed, which is the beauty of the free market,"
noted Sen. Mitch McConnell (R-KY), who received a $4,000 contribution from
Amazon last year. "Not a lot of $4,000 contributions coming from locally
owned independent bookstores," he added. "I'm just saying."

Writing in the New York Times, author Richard Russo (*Nobody's Fool, Empire
Falls*) condemned the app. "Clearly Amazon envisions a future in which
there will be no other booksellers, publishers, clothing stores,
electronics distributors or any other kind of retailer, and the ones that
exist now will be smoldering piles of rubble," wrote Russo. "That would be
bad."

"Meh, his books don't sell that well anyway," countered Bezos. "*Bridge Of
Sighs* sold just a small fraction of the numbers of product we moved
on the Nancy
Pelosi workout video <http://www.cap-news.com/story.php?id=200612001>."

Bezos also took the opportunity to preview the newest Amazon app, *Price
Loot*, which finds the nearest brick-and-mortar retailer with a plate-glass
window and suggestions of objects to throw through the glass, such as
garbage cans or newspaper boxes.

"For entertainment purposes only," he reminded, twirling his recently grown
pencil-thin handlebar moustache.
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Twitter's new throwback radio that mixes in static with the music streaming
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