http://www.wired.com/2015/03/data-and-goliath-nsa-metadata-spying-your-secrets/
NSA Doesn't Need to Spy on Your Calls to Learn Your Secrets | WIRED

Governments and corporations gather, store, and analyze the tremendous
amount of data we chuff out as we move through our digitized lives. Often
this is without our knowledge, and typically without our consent. Based on
this data, they draw conclusions about us that we might disagree with or
object to, and that can impact our lives in profound ways. We may not like
to admit it, but we are under mass surveillance.

Much of what we know about the NSA’s surveillance comes from Edward
Snowden, although people both before and after him also leaked agency
secrets. As an NSA contractor, Snowden collected tens of thousands of
documents describing many of the NSA’s surveillance activities. Then in
2013 he fled to Hong Kong and gave them to select reporters.

[image: Excerpted from Data and Goliath: The Hidden Battles to Collect Your
Data and Control Your World]Click to Open Overlay GalleryExcerpted from *Data
and Goliath: The Hidden Battles to Collect Your Data and Control Your World
<http://www.amazon.com/Data-Goliath-Battles-Collect-Control/dp/0393244814>*
The first news story to break based on the Snowden documents described how
the NSA collects the cell phone call records of every American. One
government defense, and a sound bite repeated ever since, is that the data
they collected is “only metadata.” The intended point was that the NSA
wasn’t collecting the words we said during our phone conversations, only
the phone numbers of the two parties, and the date, time, and duration of
the call. This seemed to mollify many people, but it shouldn’t have.
Collecting metadata on people means putting them under surveillance.

An easy thought experiment demonstrates this. Imagine that you hired a
private detective to eavesdrop on someone. The detective would plant bugs
in that person’s home, office, and car. He would eavesdrop on that person’s
phone and computer. And you would get a report detailing that person’s
conversations.

Now imagine that you asked the detective to put that person under
surveillance. You would get a different but nevertheless comprehensive
report: where he went, what he did, who he spoke to and for how long, who
he wrote to, what he read, and what he purchased. That’s metadata.
Eavesdropping gets you the conversations; surveillance gets you everything
else.

Phone metadata reveals what and who we’re interested in and what’s
important to us, no matter how private.


Telephone metadata alone reveals a lot about us. The timing, length, and
frequency of our conversations reveal our relationships with each other:
our intimate friends, business associates, and everyone in-between. Phone
metadata reveals what and who we’re interested in and what’s important to
us, no matter how private. It provides a window into our personalities. It
provides a detailed summary of what’s happening to us at any point in time.

One experiment from Stanford University examined the phone metadata of
about 500 volunteers over several months. The personal nature of what the
researchers could deduce from the metadata surprised even them, and the
report is worth quoting:

Participant A communicated with multiple local neurology groups, a
specialty pharmacy, a rare condition management service, and a hotline for
a pharmaceutical used solely to treat relapsing multiple sclerosis.

Google knows what kind of porn each of us searches for, which old lovers we
still think about, our shames, our concerns, and our secrets.


Participant B spoke at length with cardiologists at a major medical center,
talked briefly with a medical laboratory, received calls from a pharmacy,
and placed short calls to a home reporting hotline for a medical device
used to monitor cardiac arrhythmia.

Participant C made a number of calls to a firearms store that specializes
in the AR semiautomatic rifle platform. They also spoke at length with
customer service for a firearm manufacturer that produces an AR line.

In a span of three weeks, Participant D contacted a home improvement store,
locksmiths, a hydroponics dealer, and a head shop.

Participant E had a long early morning call with her sister. Two days
later, she placed a series of calls to the local Planned Parenthood
location. She placed brief additional calls two weeks later, and made a
final call a month after.

That’s a multiple sclerosis sufferer, a heart attack victim, a
semiautomatic weapons owner, a home marijuana grower, and someone who had
an abortion, all from a single stream of metadata.

Web search data is another source of intimate information that can be used
for surveillance. (You can argue whether this is data or metadata. The NSA
claims it’s metadata because your search terms are embedded in the URLs.)
We don’t lie to our search engine. We’re more intimate with it than with
our friends, lovers, or family members. We always tell it exactly what
we’re thinking about, in as clear words as possible.

Google knows what kind of porn each of us searches for, which old lovers we
still think about, our shames, our concerns, and our secrets. If Google
decided to, it could figure out which of us is worried about our mental
health, thinking about tax evasion, or planning to protest a particular
government policy. I used to say that Google knows more about what I’m
thinking of than my wife does. But that doesn’t go far enough. Google knows
more about what I’m thinking of than I do, because Google remembers all of
it perfectly and forever.

I did a quick experiment with Google’s autocomplete feature. This is the
feature that offers to complete typing your search queries in real time,
based on what other people have typed. When I typed “should I tell my w,”
Google suggested “should i tell my wife i had an affair” and “should i tell
my work about dui” as the most popular completions. Google knows who
clicked on those completions, and everything else they ever searched for.
Google’s CEO Eric Schmidt admitted as much in 2010: “We know where you are.
We know where you’ve been. We can more or less know what you’re thinking
about.”

We kill people based on metadata. Former NSA Director Michael Hayden


If you have a Gmail account, you can check for yourself. You can look at
your search history for any time you were logged in. It goes back for as
long as you’ve had the account, probably for years. Do it; you’ll be
surprised. It’s more intimate than if you’d sent Google your diary. And
while Google lets you see it, you have no rights to delete anything you
don’t want there.

There are other sources of intimate data and metadata. Records of your
purchasing habits reveal a lot about who you are. Your tweets tell the
world what time you wake up in the morning, and what time you go to bed
each night. Your buddy lists and address books reveal your political
affiliation and sexual orientation. Your email headers reveal who is
central to your professional, social, and romantic life.

One way to think about it is that data is content, and metadata is context.
Metadata can be much more revealing than data, especially when collected in
the aggregate. When you have one person under surveillance, the contents of
conversations, text messages, and emails can be more important than the
metadata. But when you have an entire population under surveillance, the
metadata is far more meaningful, important, and useful. As former NSA
General Counsel Stewart Baker said: “Metadata absolutely tells you
everything about somebody’s life. If you have enough metadata you don’t
really need content.” In 2014, former NSA and CIA director Michael Hayden
remarked: “We kill people based on metadata.”

The truth is, though, that the difference is largely illusionary. It’s all
data about us.

*Excerpted from *DATA AND GOLIATH: The Hidden Battles to Collect Your Data
and Control Your World
<http://www.amazon.com/Data-Goliath-Battles-Collect-Control/dp/0393244814>*
by Bruce Schneier. Copyright © 2015 by Bruce Schneier. With permission of
the publisher, W.W. Norton & Company, Inc.*



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