http://www.nytimes.com/2015/12/15/us/politics/epa-broke-the-law-by-using-social-media-to-push-water-rule-auditor-finds.html
E.P.A. Broke the Law by Using Social Media to Push Water Rule, Auditor Finds

WASHINGTON — The Environmental Protection Agency
<http://topics.nytimes.com/top/reference/timestopics/organizations/e/environmental_protection_agency/index.html?inline=nyt-org>
engaged in “covert propaganda” in violation of federal law when it blitzed
social media to urge the general public to support President Obama’s
controversial rule
<http://www.nytimes.com/2015/09/19/us/regulatory-war-fought-over-a-wyoming-familys-pond.html>
intended to better protect the nation’s streams and surface waters,
congressional auditors have concluded.

The ruling
<https://www.documentcloud.org/documents/2646341-GAO-Opinion-EPA-Social-Media-121415.html>
by the Government Accountability Office
<http://topics.nytimes.com/top/reference/timestopics/organizations/g/government_accountability_office/index.html?inline=nyt-org>,
which opened its investigation after a report
<http://www.nytimes.com/2015/05/19/us/critics-hear-epas-voice-in-public-comments.html?_r=0>
in The New York Times on the agency’s practices, served as a cautionary
tale to federal agencies about the perils of getting too active in using
social media to push a cause. Federal laws prohibit agencies from engaging
in lobbying and propaganda.

It also emerged as Republican leaders moved to block the so-called Waters
of the United States clean-water rule through an amendment to the enormous
spending bill expected to pass in Congress this week.

“GAO’s finding confirms what I have long suspected, that EPA will go to
extreme lengths and even violate the law to promote its activist
environmental agenda,” Senator Jim Inhofe, Republican of Oklahoma and
chairman of the Senate Environment and Public Works Committee who is
pressing to block the rule, said in a statement Monday. “EPA’s illegal
attempts to manufacture public support for its Waters of the United States
rule and sway Congressional opinion regarding legislation to address that
rule have undermined the integrity of the rule-making process and
demonstrated how baseless this unprecedented expansion of EPA regulatory
authority really is.”

[image: Description: cid:7142EB8B-C00A-45C3-BD46-441CA1ED7662]

Thomas Reynolds, a former communications director at the Environmental
Protection Agency, moved to add political campaign-style tactics to the
agency’s public relations operation. Alex Wong/Getty Images

The E.P.A. rolled out a social media campaign on Twitter, Facebook,
YouTube, and even on more innovative tools such as Thunderclap to counter
opposition to its water rule, which imposes new restrictions on how land
near certain surface waters can be used. The agency. said the rule would
prevent pollution in drinking water sources. Farmers, business groups and
Republicans have called the rule flagrant government overreach.

But in the E.P.A.’s counterattack, the G.A.O. says agency officials engaged
in “covert propaganda” on behalf of Mr. Obama’s water policy by concealing
the fact that its social messages were coming from the E.P.A. The agency
essentially became lobbyists for its cause by including links that directed
people to advocacy organizations.

Federal agencies are allowed to promote their own policies, but they are
not allowed to engage in propaganda, which means covert activity intended
to influence the American public. They also are not allowed to use federal
resources to conduct so-called grass-roots lobbying — urging the American
public to contact Congress to take a certain kind of action on pending
legislation.

As it promoted the Waters of the United States rule, also known as the
Clean Water Rule, the E.P.A. violated both of these laws, a 26-page report
signed by Susan A. Poling, the general counsel to the G.A.O., concluded, in
an investigation requested by the Senate Environment and Public Works
Committee.

“EPA appealed to the public to contact Congress in opposition to pending
legislation in violation of the grass-roots lobbying prohibition,” the
report says. In a letter
<https://www.documentcloud.org/documents/2646395-2015-8-7-EPA-Response-to-GAO-Re-Social-Media-1.html>
to the G.A.O. as the review was underway, Avi S. Garbow, the E.P.A.’s
general counsel, said the agency had looked back at its social media
campaign and concluded that it had complied with all federal laws, calling
it “an appropriately far-reaching effort to educate the American public
about an important part of EPA’s mission: protecting clean water.”

The rule in question has been adopted by the agency, but its implementation
was suspended nationally in October by a federal appeals court
<http://www.epa.gov/cleanwaterrule/clean-water-rule-litigation-statement>,
after opponents of the plan, who argue that it vastly increases the control
of the federal government over land near surface waters, filed a lawsuit
challenging it.

The G.A.O. report details two specific violations that took place as the
E.P.A. was preparing to issue the final rule. The first violation involved
the Thunderclap campaign in September 2014, in which the E.P.A. used a new
type of social media tool to quickly reach out to 1.8 million people to
urge them to support the clean-water proposal. Thunderclap, described as an
online flash mob, allows large groups of people to share a single message
together at the same time.

“Clean water is important to me,” the Thunderclap message said
<https://www.thunderclap.it/projects/16052-i-choose-clean-water>. “I
support EPA’s efforts to protect it for my health, my family, and my
community.”

The effort violated federal law, the G.A.O. said, because as it ricocheted
through the Internet, many people who received it would not have known that
it was written by the E.P.A., making it covert propaganda.

The agency separately violated the anti-lobbying law when one of its public
affairs officers wrote a blog post saying he was a surfer and did not “want
to get sick from pollution,” and included a link button to an advocacy
group urging the public to “tell Congress to stop interfering with your
right to clean water.”

The G.A.O. has instructed the E.P.A. to find out how much money was spent
by staff involved in these violations and to report back.

Such findings by the G.A.O. are infrequent but not unprecedented. The G.A.O.
concluded similarly that the Centers for Medicare and Medicaid
<http://www.gao.gov/decisions/appro/302710.htm>violated the anti-propaganda
act in 2004 when it covertly paid for news videos distributed to television
stations without disclosing that it had funded the work. The Department of
Education, in 2005, was also found to have violated the same law
<http://www.gao.gov/decisions/appro/305368.pdf> when it hired a public
relations firm to covertly promote the No Child Left Behind Act
<http://topics.nytimes.com/top/reference/timestopics/subjects/n/no_child_left_behind_act/index.html?inline=nyt-classifier>
of 2001.

Thomas Reynolds, who as communications director at the E.P.A. moved to add
political campaign-style tactics to the agency’s public relations
operation, has recently moved to the White House
<http://www.nytimes.com/politics/first-draft/2015/10/06/e-p-a-strategist-is-appointed-to-fine-tune-global-warming-agenda/>.
Liz Purchia, an E.P.A. spokeswoman, said the agency had not yet seen the
report, which was issued Monday morning, and could not comment on it yet.



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