No Lawyers - Only Guns and Money <http://onlygunsandmoney.blogspot.com/>
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And This Is Why The Gun Culture Distrusts The Media
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Posted: 27 Jan 2016 06:59 PM PST


The Guardian is a center-left newspaper out of the UK. It is also
vehemently anti-gun.Their latest effort was published on Saturday as I was
flying west to go east (but that's another story for another time).

<http://www.theguardian.com/profile/rupertneate>Rupert Neate
<http://www.theguardian.com/profile/rupertneate> and his videographer Mae
Ryan <http://www.theguardian.com/profile/mae-ryan> did a story called, "Sex,
guns and ammo: inside the world's largest gun industry trade fair"
<http://www.theguardian.com/us-news/2016/jan/23/sex-guns-ammo-inside-worlds-largest-gun-industry-trade-fair-shot-show>.
It was their idea of an expose' of the SHOT Show. By chance, I happened to
speak with Ms. Ryan on the first day of the SHOT Show in the Press Room. I
asked if she had gone to Media/Industry Day at the Range and she replied
that The Guardian wouldn't let them attend it. This was in contrast to the
young videographer from CNN Money who did attend Media Day, got to shoot
some firearms, and had a great time.

Neate tried to tie the growth in sales of firearms to sex, fear of gun
control, and mass shootings.



*As all marketeers know, sex sells – and guns are no different.
Manufacturers have hired a string of professional models to pose with their
latest guns. Guns.com, the daily guns blog, collated pictures of its
favourite women at the show “who do their very best to highlight and
promote new products, equipment and, of course, guns”. Attendees who want
to see more are invited to “the sexiest ammo show after party” at the
Sapphire strip joint down the strip. Free entry with Shot Show pass.Guns
are a big business, and the industry is raking in record sales and profits
as people rush out to arm themselves following a series of mass shootings
and out of fear of increased gun control legislation.*

He also used misleading stats such as this:



*“People are buying guns as part of the American dream of freedom and
liberty,” said Brauer, who is based at the Hull College of Business at
Augusta University. “And also, the hope and the dream of being able to use
guns in self-defence.”People very rarely get to live out that dream, with
FBI data showing that gun owners are 78 times more likely to kill
themselves than they are to carry out a “justifiable homicide”, which the
agency describes as “the killing of a felon, during the commission of a
felony, by a private citizen”.*

However, what took the cake is shown in the video below where Neate asks a
S&W representative if the M&P 15-22 Sport (in .22 LR) is the same rifle as
was used by the Islamofascists to kill 14 people in San Bernardino. This
was after he violated Rule No. 1 by pointing what appears to be an air
rifle with a scope at an attendee.



The Poynter Institute <http://www.poynter.org/>which has as its mission
elevating journalism took Neate, Ryan, and The Guardian to task
<http://www.poynter.org/2016/the-guardian-misfires-with-gun-show-expose/393187/>
over its one-sided, misleading, and unfair story.





*While the video makes for interesting viewing, in my judgment, the story
isn't fair. It was theatrics masquerading as even-handed reporting. From
the very beginning of the video, it was clear the journalists counted on
causing a stir on the convention floor...But when journalists tackle
contentious issues, they have an obligation to develop expertise about the
story they are reporting. They build trust with sources on all sides of the
story. The more you know about a subject, the more aggressively you can
pursue it.Serious subjects require serious reporting. Not self-serving
stunts.*

I think Poynter hits on the head - serious subjects require serious
reporting - not this anti-gun editorial that could just as well have come
from Bloomberg's The Trace.

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