Perhaps the Facebook propagandists should simply stop censoring speech.


B


https://www.washingtonpost.com/news/the-intersect/wp/2016/01/28/the-big-myth-facebook-needs-everyone-to-believe/
The big myth Facebook needs everyone to believe


( J.J. Alcantara/The Washington Post; iStock)

In the middle of January, in a change noticed nowhere but Spain, Facebook
added six words to a single dialogue box – and inadvertently stumbled into
a tortuous national debate.

The dialogue box is part of Facebook’s content-reporting process, the means
by which users can request that the social network censor their friends.
The six words appeared to invite Spanish users to report on a new category
of things: Under the option “it’s inappropriate, it annoys me, or I don’t
like it,” Facebook listed Spain’s millennium-old national pastime,
bullfighting.


The offending dialogue box. (Facebook via ABC.es <http://abc.es>) ,

Bullfighting is a controversial sport; even within Spain, few people still
follow it. But columnists from Madrid to Malaga bristled at the suggestion
that a federally recognized piece of heritage could be branded offensive.

“Facebook equates bullfighting with prostitution,” declared ABC
<http://www.abc.es/cultura/toros/abci-facebook-compara-corridas-toros-prostitucion-201601141442_noticia.html>,
the country’s third-largest newspaper, on Jan. 14. Days later, when
Facebook inevitably backtracked and deleted its references to bullfighting
– clarifying, in a statement to The Post, that it had been included
mistakenly – Spain’s second-largest paper, El Mundo, rejoiced
<http://www.elmundo.es/cultura/2016/01/19/569e1b74ca47418e438b463c.html>
that the network had “rectified” the situation.

But unfortunately for the suits at Facebook, who had suffered considerable
headaches over the bullfighting mess, that situation was just the latest in
a string of unintended clashes as inevitable as they are endless. As
Facebook has tentacled out from Palo Alto, Calif., gaining control of an
ever-larger slice of the global commons, the network has found itself in a
tenuous and culturally awkward position: how to determine a single standard
of what is and is not acceptable – and apply it uniformly, from Maui to
Morocco.

For Facebook and other platforms like it, incidents such as the
bullfighting kerfuffle betray a larger, existential difficulty: How can you
possibly impose a single moral framework on a vast and varying patchwork of
global communities?

If you ask Facebook this question, the social-media behemoth will deny
doing any such thing. Facebook says its community standards are inert,
universal, agnostic to place and time. The site doesn’t advance any
worldview, it claims, besides the non-controversial opinion that people
should “connect” online.

“Every day, people come to Facebook to connect with people and issues they
care about,” a spokeswoman said in a statement. “Given the diversity of the
Facebook community, this means that sometimes people share information that
is controversial or offends others. That’s why we have a set of global
Community Standards that explain what you can and cannot do on our service.
. . We work hard to strike the right balance between enabling expression
while providing a safe and respectful experience.”

Facebook has modified its standards several times in response to pressure
from advocacy groups – although the site has deliberately obscured those
edits, and the process by which Facebook determines its guidelines remains
stubbornly obtuse. On top of that, at least some of the low-level contract
workers who enforce Facebook’s rules
<http://www.wired.com/2014/10/content-moderation/> are embedded in the
region – or at least the time zone – whose content they moderate. The
social network staffs its moderation team in 24 languages, 24 hours a day.

In response to recent criticism that Facebook has mishandled takedown
requests from users in the Middle East, Facebook’s policy director for the
region assured users
<https://www.facebook.com/fbsafety/photos/a.197686146935898.42079.125459124158601/919006324803873/?type=3&theater>
that “all reports are assessed by teams of multilingual, impartial and
highly trained people” – including native speakers of Hebrew and Arabic,
who presumably understand the region’s particular issues.

And yet, *observers remain deeply skeptical of Facebook’s claims that it is
somehow value-neutral* or globally inclusive, or that its guiding
principles are solely “respect” and “safety.” There’s no doubt, said
Tarleton Gillespie, a principal researcher at Microsoft Research, New
England, that the company advances a specific moral framework – one that is
less of the world than of the United States, and less of the United States
than of Silicon Valley.

If you study Facebook’s community standards, going back to the
long-forgotten time when users voted on a version of them, *the site has
always erred on the side of radical free speech, corporate opaqueness and a
certain American prudishness: Its values are those of the early Web,
moderated by capitalist conservatism.*

The values that Facebook articulates are not always the ones it enforces.
Below that top-level standard are the unknown thousands of invisible
click-workers forced to interpret it, and below them are the self-deputized
users flagging their friends’ content. Between the site’s demonstrably U.S.
orientation and the layers of obfuscation below, there can be little doubt
that the values Facebook ends up imposing on its “community” of 1.55
billion people are not agreed upon by many – perhaps even most – of them.

Somehow, it seems that we only notice the imposition when there’s a glitch
in the machine: I can’t use a tribal name
<http://www.bbc.com/news/blogs-trending-31699618> on Facebook? The site
maligned bullfighting? Why, how dare this private company impose its
worldview on me!

This is not merely a problem for Facebook; Gillespie, the Microsoft
researcher, calls it the unsolvable “basic paradox”
<http://culturedigitally.org/2015/03/facebooks-improved-community-standards-still-cant-resolve-the-central-paradox/>
of all Internet companies: They’re private and they have their own
corporate motives, but they’re called upon to police public speech. Alas,
as their public grows more diverse, the worldviews of the “community” and
its corporate sponsor would appear to align less and less. As of 2013
<http://www.kpcb.com/blog/immigration-in-america-the-growing-shortage-of-high-skilled-workers>,
eight of the world’s 10 top Web properties were based in the United States
– and 81 percent of their users were located outside of it. (If nothing
else, there’s a compelling statistical reason why Google, Amazon.com
<http://amazon.com>, Facebook and Apple, collectively acronymed “GAFA,” have
been called
<http://qz.com/303947/us-cultural-imperialism-has-a-new-name-gafa/> the new
face of “American cultural imperialism.”)

Facebook will never make everyone happy, of course; nor does anyone suggest
it should. But in a better world, the largest social network would at least
admit that it’s not an impartial, value-neutral observer. After all, every
single thing Facebook does – from advance a single global “community,” to
add six extra words in a dialogue box – reshapes the public space of its
users.

“The myth of the social network as a neutral space is crumbling, but it’s
still very powerful,” Gillespie said. “For Facebook to finally say, ‘Yes,
we construct social life online. We construct public discourse’ – that
would be so important, but for them, dangerous.”



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