http://www.al-monitor.com/pulse/originals/2016/06/isis-iraq-propaganda-media-disturbing-scenes.html?utm_source=Boomtrain&utm_medium=manual&utm_campaign=20160606&[email protected]&bt_ts=1465231725661
How the Islamic State is winning the media war



Representations of the Twitter and YouTube logos are seen in front of an
Islamic State flag, Feb. 3, 2016.  (photo by REUTERS/Dado Ruvic)

Faced with what has been often described as the world’s most resourceful
and sophisticated terror organization
<https://news.vice.com/article/isis-has-a-really-slick-and-sophisticated-media-department>,
Iraq’s news media outlets have stumbled in how to cover the Islamic State
(IS). The country’s news media appear to have unwillingly assisted IS in
disseminating some of its gruesome propaganda releases, thus enabling it to
achieve broader reach and possibly even impact.

Summary⎙ Print Is covering the Islamic State’s activities a legitimate
public service or just propaganda that serves the extremist group?

IS brutality and its dramatic expansion in Iraq over the last couple of
years has posed a major challenge for Iraqi media outlets. Is covering the
group’s activities a legitimate public service or an extension of its own
jihadi propaganda?

While media editors and managers at major Iraqi news outlets are aware of
the ethical debate surrounding the use of propaganda materials by terrorist
groups, and especially graphic content, a combination of political agendas
and lack of rigorous editorial oversight appear to hamper the translation
of that knowledge into practice.

“IS media products are a new and grave challenge for the Iraqi media,” Ali
al-Sarayi, the editor-in-chief of Iraqi Media House, an organization that
monitors Iraqi media outlets' performance, told Al-Monitor. “Iraqi media
has to craft a new language and a new strategy to confront IS propaganda
and its big media machine.”

He lamented the use of IS propaganda as a widespread phenomenon in Iraq's
news media and said disseminating such materials is insensitive or plain
traumatizing at times.

A quick search on websites and YouTube channels of some of the mainstream
Iraqi news outlets shows they have failed, to varying degrees, to exercise
the due level of editorial diligence when dealing with graphic IS
propaganda content.

Alsumaria, an Arabic-language media network that runs a popular TV channel
and online operation, appears to have been largely lax in terms of its
approach to IS propaganda. On May 30, 2015, Alsumaria ran a video on its
YouTube channel showing in full detail IS' execution of a minor somewhere
in Syria.

In its coverage of IS' massacre in June 2014 of allegedly around 1,700
Shiite military personnel near the city of Tikrit, Alsumaria has repeatedly
shown <http://www.youtube.com/watch?v=V8uWTQF_xVI> distressing images of IS
herding the captured military cadets
<http://www.youtube.com/watch?v=gZZGkAeN0-M> in highly humiliating
conditions.

Hameed Qassim, who served as Alsumaria network's news supervisor until the
end of 2015, plays down the outlet’s use of IS propaganda. Qassim told
Al-Monitor, “Maybe in the beginning such things happened … But we tried to
resolve this issue. Of course we are a big institution and it is not easy
to control everything. Our criteria were complying with human values … and
journalistic and professional codes of ethics.”

Qassim and other Alsumaria editors say they are aware of IS’ “terrorist
agenda” and how it seeks to plant fear and create major psychological
impact on the public. But despite statements by Qassim and other senior
editors, the outlet still appears to be inconsistent in its application of
ethical and professional guidelines with regard to IS propaganda.

Efforts by terrorist organizations to exploit media to seek attention,
recognition and legitimacy in the eyes of the public are nothing new and
have been the subject of much research
<https://rowman.com/isbn/9780742510838/mass-mediated-terrorism-the-central-role-of-the-media-in-terrorism-and-counterterrorism>
.

Attempting not to fall behind in covering what might attract the public's
attention, traditional and digital media outlets sometimes end up
unwillingly acting as a force multiplier allowing IS to reach millions more.

Similar to Arabic-language news outlets, many Kurdish outlets have, albeit
unintentionally, ended up serving IS propaganda goals. In the autonomous
Kurdistan Region of Iraq, Rudaw
<http://rudaw.net/mobile/arabic/middleeast/070220153>, a major news network
that launched in 2013 and is funded by Kurdistan Regional Government
<http://www.al-monitor.com/pulse/originals/2016/04/iraq-kurdistan-lobbying-congress-krg.html>
Prime
Minister Nechirvan Barzani, for months aired and published scenes from IS'
graphic propaganda materials.

When the jihadi organization released a gruesome video in February 2015
showing how it burned alive Muath al-Kaseasbeh
<http://www.al-monitor.com/pulse/originals/2015/02/jordan-denies-land-offensive-islamic-state-syria.html>,
a downed Jordanian pilot, Rudaw ran highly graphic portions of it on TV and
its popular websites. (It later deleted a video with graphic content from
its website.)

Hemin Lihony, the head of Rudaw's digital service, justified their decision
to show Kaseasbeh's burning by saying at the beginning of the report that
they wanted Kurdish audiences to know the true face of IS.

In October 2015, Rudaw revised its editorial policy on IS, deciding to no
longer run graphic content that might be deemed by audiences as disturbing
and offensive propaganda. Lihony said they initially ran graphic
IS-produced content to show the barbaric nature of the group to Kurdish
audiences.

“If Kaseasbeh's video was released today, we would not run those images or
would blur them because people now know what a brutal group IS is,” Lihony
told Al-Monitor.

There is indeed evidence that suggests Rudaw has stuck to its editorial
policy with regard to graphic materials produced by IS. For instance, while
the network ran disturbing images <http://rudaw.net/sorani/world/210220156>
of a member of the Kurdish peshmerga forces
<http://www.al-monitor.com/pulse/originals/2016/06/iraq-mosul-peshmerga-islamic-state-war-southeast-offensive.html>
moments before he was beheaded by a masked IS militant in January 2015, it
has in more recent cases refrained from showing images
<http://rudaw.net/sorani/kurdistan/021020155> of peshmerga prisoners being
executed by IS or opted for not showing their faces
<http://rudaw.net/sorani/kurdistan/3009201523>.

Sarayi said the country's news outlets have largely had the wrong approach
to IS propaganda. “When it comes to IS propaganda, the Iraqi media's
approach is mostly emotional rather than strategic and farsighted,” he
said. “They think by running such propaganda they will gain more sympathy
for IS victims and demonstrate IS’ atrocities and violence to the
audiences. But the outcome is perhaps the opposite because at the end they
are propagating IS' power and viciousness.”

This, Sarayi said, “was apparent in the widespread sense of fear among many
sections of Iraqi society when IS expanded into the country in mid-2014.
Many civilians fled and members of the security forces did not put up much
resistance as IS' reputation for brutality had preceded it.”

Even outlets with direct links to the government have been fluctuating in
their strategy in dealing with IS propaganda material. The Iraqi Media
Network <http://www.imn.iq/> (IMN) was designed as Iraq's public
broadcaster with the intent that it would one day become Iraq's BBC.
However, the outlet has become more of a state broadcaster reflecting the
government or ruling coalition's views and interests.

IMN-affiliated outlets have run graphic and insensitive scenes
<https://www.youtube.com/watch?v=3Nr6H_TBdQU> taken from IS showing mass
executions of Shiite military personnel in Salahuddin province or snapshots
showing beheadings. Reflecting a common thinking among Iraqi media
managers, the network's editors say the aim has been to “show the true
nature of IS to the world.”

IMN's managers say they do not have an all-encompassing rule for IS
propaganda and deal with each case according to its traits and how it
serves the network's mission.

“In the case of the Jordanian pilot's execution by IS, we showed it so that
the Arab public opinion would learn the truth of what IS is and what it
stands for,” Jafar Wanan, IMN's former chief news editor who served until
late last year, told Al-Monitor. “We did this to provoke Arabs against IS
and to show the group targets everybody."

Among major news media institutions in the country, the Kurdish-language NRT
TV <http://www.nrttv.com/> and digital service stand out for having
approached IS propaganda with a clear-cut policy from the beginning that
prohibited the use of graphic IS-produced materials.

Twana Osman, the chairman of the Nalia Media Group
<http://www.nalia.org/Dep-Nalianewsagnecy.aspx?jimare=14> that owns NRT,
said shortly after IS occupied large parts of Iraq in mid-2014 that new
guidelines were set for the newsroom. “We generally have a policy not to
run scenes from graphic videos produced by IS because these are obviously
meant for psychological warfare,” Osman told Al-Monitor. “We are in a state
of war with IS. If we run those materials, we will assist IS to achieve its
political and psychological objectives.”

Osman said the policy is about videos, but even if a graphic photo
initially makes it to the website, it will be likely removed after the
staff notice it.

Multiple searches on NRT's website for major IS atrocities did not render
any results that contained graphic images. For instance, when reporting IS'
execution of a number of Kurdish peshmerga forces in late September, NRT
only ran an image containing the channel's logo. It also did not show any
scenes from IS' burning of the Jordanian pilot.

“Before IS' expansion in Iraq, the group had already won the media [war] by
making us all so scared of them. We had contributed to that victory
unknowingly by spreading their propaganda,” Osman concluded.



__._,_.___
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Posted by: "Beowulf" <[email protected]>
------------------------------


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