http://nationalinterest.org/blog/the-buzz/the-data-driven-tr
ansformation-intelligence-19570?page=show

The Data-Driven Transformation of Intelligence

February 25, 2017

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When “little green men
<https://warontherocks.com/2014/05/crimea-taught-us-a-lesson-but-not-about-how-the-russian-military-fights/>”
invaded Crimea in early 2014, they left a data trail
<http://www.defenseone.com/technology/2014/04/how-internet-could-have-predicted-invasion-ukraine/82480/>
that went largely unnoticed by the U.S. Intelligence Community (IC).
Distracted by a large Russian exercise
<http://carnegieendowment.org/2014/03/13/use-of-russia-s-military-in-crimean-crisis/h3k5>
to the west, the IC did not connect the digital dots
<http://www.cnn.com/2014/03/05/politics/ukraine-u-s-intelligence/> that
indicated the impending invasion.  In the Information Age, the “dots” are
more plentiful and glaring as everyone now leaves a data trail.  Given
that, how can intelligence analysts better gather, share, organize, and
view data to reveal intent, more accurately predict behavior, and make
better decisions with limited resources?

Intelligence is, for the most part, production focused, meaning many
analysts are often forced to make quick assessments from limited text-based
sources to meet deadlines.  As such, they can be trapped into making
predictions that put too much weight on personal experience and cognitive
biases.  This is a big problem considering the difficulty of forecasting
the behavior of every rival the U.S. faces in the global arena or on the
battlefield.  The best analysis derives from the right combination of art
and science.  It is dangerous to favor the former at the expense of the
latter, even for the most experienced and skilled analysts.

If the U.S. government is to deal with deceptive and elusive adversaries,
the IC must make data, structured in a way to tell a story, the foundation
for its intelligence assessments.  Data analytics are changing how we
approach economics, elections, health, security, business, and our daily
routines.  It is time for intelligence to catch up.  Analysts must pair
their intuition and expertise with data science to give decision-makers the
best possible intelligence.

In turn, IC and defense leaders must accelerate this data-driven
transformation of intelligence tradecraft, and demand a more structured,
scientific approach to the intelligence problems we face.

Data correlation has always been part of intelligence tradecraft, however,
it is largely still a product of analysts laboriously reading through of
mountains of intelligence reports.  There is a limit to the type of reports
available to analysts, who have limited time to make assessments.  There is
a better way for analysts to tackle intelligence problems given the amount
of data that exists—or could exist with the right focus—on just about
anything or anyone.

Imagine if in the post-mortem of the Crimea invasion analysts, working with
data scientists, could take the datasets tied to the missed indicators and
fold them into algorithms that drive artificial intelligence (AI).  This AI
could then help analysts predict future outcomes and focus resources.  As
this human-machine ”red” teaming
<http://www.cfr.org/defense-and-security/red-team/p36481> matures, AI could
learn to think like an adversary by looking for data, in specific
combinations and quantities, to anticipate when little green men will be on
the move, for example.

Many in the IC are already moving down this path.  Analysts are using
applications similar to Waze, a service where users input real-time road
activity, to record and geo-tag an adversary’s movements and actions.
Focusing on activity patterns versus individual pieces of intelligence is
helping analysts see the connections between the dots rather than just the
dots themselves.

Analysts are also beginning to use apps to identify and catalog
intelligence objects (people, places, and things of interest) into
databases similar to the real estate platform Zillow, which allows users to
assign data attributes to a property (numbers of bedrooms for example), or
link the property to data feeds like greatschools.org.  Similarly, there
are intelligence apps
<http://ndupress.ndu.edu/Media/News/News-Article-View/Article/621117/transforming-defense-analysis/>
that allow analysts to tag an object based on a new discovery, or add
intelligence feeds such as imagery streams or social media, to the object’s
database entry.  This method essentially creates a digital bucket to store
relevant intelligence data about an object.

By focusing on data performance vis-à-vis activity and objects, analysts
can better understand and anticipate the value of different types and
combinations of data to inject precision in intelligence tradecraft.  In
other words, understanding data performance allows analysts to play
Moneyball <http://sabr.org/sabermetrics> with limited resources to generate
the optimal type, quantity, and combination of data needed to answer
specific intelligence questions.  Sports teams are using data science to
focus as much on themselves as they do the competition.  How can the IC do
the same?

Statistically speaking, the star of a team may not be the best lead-off
hitter or even the best player in certain circumstances.  When it comes to
intelligence, however, analysts and decision-makers tend to bias toward a
single source more often than not.  The preferred intelligence source today
is a full-motion video (FMV) feed from a remotely-piloted aircraft (RPA).
In other words, when leaders and analysts are faced with a new crisis or
intelligence problem, they reflexively ask for an eye-in-the-sky.

While specific intelligence sources have always played an important role in
decision-making, FMV has become a particularly favored crutch. In the most
extreme cases, analysts and decision-makers worry about getting access to
FMV before they fully think through the problem they want to tackle.  While
it occasionally provides analysts hard, visual evidence, the bias toward
FMV creates a demand that gobbles up defense budgets, while collection
targets are getting better at hiding the evidence
<http://www.nbcnews.com/video/how-isis-are-hiding-in-plain-sight-to-escape-western-airstrikes-621003331712>
one can glean from an airborne stakeout.

The DoD and IC must find a way to determine the return on investment and
opportunity costs of intelligence gathering and analysis.  Analytics that
incorporate evidence from all sources—including social media, commercial
imagery, and other publically available information—can show which datasets
are contributing to or necessary in tackling certain intelligence
problems.  In this context, analysts and data scientists can play Moneyball
by developing and refining algorithms—based on the performance of specific
datasets—to tailor collection efforts and precisely employ capabilities
like RPAs.

Before the IC can achieve this vision, it has more work to do in making
data accessible to analysts.  Much of the community still operates in
closed information environments; even within intelligence networks of the
same classification level, most intelligence data exists, disparate and
unconnected, in isolated databases, spreadsheets, and proprietary systems.
Without access to data, analysts are forced to rely on traditional
assessment methods, where biases and assumptions dominate the conversation.


One cannot overstate the importance of migrating collection and analysis
capabilities to a common IC-wide data framework.  If you remember owning a
separate GPS, camera, calculator, and a trove of gadgets to function in
work and life, you can get a sense of how many analysts feel about the
tedious and clunky tools of their trade.  From these analysts’ perspective,
the IC cannot establish a common operating environment fast enough—where
apps can help them connect the dots, anticipate the next move, play
Moneyball, or accomplish other difficult tasks which currently rely on gut
calls over analytics.

A democratization of intelligence—driven by sheer data ubiquity—is
unfolding, and can evolve rapidly if the IC creates a framework to gather
and distribute data to close intelligence gaps and support decision
making.  Data science will provide analysts a wider view of possible
futures and a greater ability to adjust to unexpected outcomes.  Little
green men and others bent on strategic or tactical surprise will find it
much harder to hide if our leaders are willing to resource the data
revolution that is changing the way we think about intelligence.

*Jason M. Brown is a career Air Force intelligence officer and currently
command an intelligence, surveillance, and reconnaissance wing with over
6,000 personnel. He is adopting (and in some cases, pioneering) the
capabilities and ideas he discusses in the paper.*

*Image: U.S. Air Force
<https://www.flickr.com/photos/usairforce/5375291647/sizes/o/>*




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