Ran in my local paper this morning...thought it was well written and
informative.

WILL: Fairness Doctrine schizophrenia
By George F. Will, The Washington Post
Published December 7, 2008 at 12:01 a.m.
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 George Will
Reactionary liberalism, the ideology of many Democrats, holds that
inconvenient rights, such as secret ballots in unionization elections,
should be repealed; that existing failures, such as GM, should be
preserved; and, with special perversity, that repealed mistakes, such
as the “Fairness Doctrine,” should be repeated. That Orwellian name
was designed to disguise the doctrine’s use as the government’s
instrument for preventing fair competition in the broadcasting of
political commentary.

Because liberals have been even less successful in competing with
conservatives on talk radio than Detroit has been in competing with
its rivals, liberals are seeking intellectual protectionism in the
form of regulations that suppress ideological rivals. If liberals
advertise their illiberalism by reimposing the Fairness Doctrine, the
Supreme Court might revisit its 1969 ruling that the Fairness Doctrine
is constitutional. The court probably would dismay reactionary
liberals by reversing that decision on the ground that the world has
changed vastly, pertinently and for the better.

Until the Reagan administration extinguished it, the doctrine required
broadcasters to devote reasonabletime to fairlypresenting allsides of
any controversialissue discussed on the air. The government decided
the meaning of the italicized words.

When government regulation of the content of broadcasts began in 1927,
the supposed justification was the scarcity of radio spectrum.

In 1928 and 1929, when Republicans ran Washington, a New York station
owned by the Socialist Party was warned to show “due regard” for
others’ opinions, and the government blocked the Chicago Federation of
Labor’s attempted purchase of a station because all stations should
serve “the general public.” In 1939, when Democrats ran Washington,
the government conditioned renewal of one station’s license on that
station’s promise to desist from anti-FDR editorials.

In 1969, when the Supreme Court declared the Fairness Doctrine
constitutional, it probably did not know the Kennedy administration’s
use of it, as one official described it: “Our massive strategy was to
use the Fairness Doctrine to challenge and harass the right-wing
broadcasters and hope that the challenges would be so costly to them
that they would be inhibited and decide it was too expensive to
continue.”

Richard Nixon emulated this practice. In 1973, Supreme Court Justice
William Douglas, a liberal, said the doctrine “has no place in our
First Amendment regime” because it “enables administration after
administration to toy with TV or radio.” The court’s 1969 ruling
relied heavily on the scarcity rationale.

But Brian Anderson and Adam Thierer, in their book A Manifesto for
Media Freedom, note that today there are about 14,000 radio stations,
twice as many as in 1969, and 18.9 million subscribers to satellite
radio, up 17 percent in 12 months, and 86 percent of households with
either cable or satellite television receive an average of 102 of the
500 available channels.

Because daily newspapers are much more scarce than are radio and
television choices, should there be a Fairness Doctrine for The New
York Times? The 1969 court dismissed as “speculative” the possibility
that the Fairness Doctrine would cause broadcasters to “eliminate
coverage of controversial issues.” But the proper worry was that the
doctrine would continue to stifle the flowering of controversy. A
court that considers the doctrine today will note that whereas in 1980
there were fewer than 100 talk radio programs, today there are more
than 1,500 news or talk radio stations.

Further subverting the “scarcity” rationale for government supervision
of broadcast content, some liberals now say: The problem is not
maldistribution of opinion and information, but too much of both.
Until recently, liberals fretted that the media were homogenizing
America into blandness. Now they say speech management by government
is needed because of a different scarcity — the public’s attention,
which supposedly is overloaded by today’s information cornucopia.

And these worrywarts say the proliferation of radio, cable, satellite
broadcasting and Internet choices allows people to choose their own
universe of commentary, which takes us far from the good old days when
everyone had the communitarian delight of gathering around the cozy
campfire of the NBC-ABC-CBS oligopoly. Being a liberal is exhausting
when you must simultaneously argue for illiberal policies on the basis
of dangerous scarcity and menacing abundance.

If reactionary liberals, unsatisfied with dominating the mainstream
media, academia and Hollywood, were competitive on talk radio, they
would be uninterested in reviving the Fairness Doctrine. Having so
sullied liberalism’s name that they have taken to calling themselves
progressives, liberals are now ruining the reputation of
reactionaries, which really is unfair.

George Will’s e-mail address is [EMAIL PROTECTED]

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