By P.J. Gladnick (Bio | Archive)
December 25, 2008 - 18:25 ET
mewsbusters.com

Employees of McClatchy publishing in Iraq were in an unusually good
mood recently. The occasion was the aftermath of the Iraqi journalist
who tossed his shoes at President Bush at a press conference in
Baghdad as you can see in these quotes from Inside Iraq, a blog for
McClatchy journalists working in that country. The first quote was
from McClatchy employee, "Laith," who was talking about his colleagues
and the rest of the quotes were from commentors who may or may not be
employed by McClatchy:

Some of the guys were happy and they were talking about the bravery of
the journalist who threw his shoes at the American president. When I
tried to explain my opinion, I was trying to tell the guys that I
don't agree with the way the journalist behaved, but I was attacked by
them. One of them said "come on Laith, Bush destroyed Iraq". Another
said "he deserves more" while a third one said "he is an occupier." I
tried to tell to tell they guys that this is an inslut for Maliki.

The "Shoe heard round the world" was an important symbolic event. I
felt his action was appropriate and restrained considering the
circumstances.

I applauded this act. I don't care that it is rude. Why are we
concerned about etiquette when a country was destroyed? Did Bush ever
apologize to the Iraqis for the hundreds of thousands of dead? Bush is
an occupier, a clown pretending to be a hero, so enclosed in his own
little self-certain world he probably was surprised an Iraqi could be
that angry. I am not surprised. I am only surprised such a thing did
not happen earlier.

Yes, yes, my little McClatchy journalists. Better get all the
enjoyment you can out of the shoe tossing incident because soon there
will be another tossing event that you will not appreciate quite so
much: namely being tossed out of your jobs. While you are busy
cheering on the shoe tosser, perhaps you might not have noticed that
the McClatchy stock price has plunged about 99%  to a mere 75 cents
per share from where it was in 2005 at almost $80 per share when your
CEO, Gary Pruitt (photo), began going on a spending spree buying up
newspapers when it was already clear to almost any sane person that
print media was in a permanent downswing due to the internet. Pruitt's
purchase of newspapers around the country goes down in the history of
stupid business decisions with Quaker Oats' purchase of Snapple and
Schlitz beer's decision to cut costs by changing its fermentation
process (along with its taste).

The result is that McClatchy is in the process of attempting to get
rid of many of its newspapers at much less than Pruitt paid for them
including the Miami Herald which still has no buyers interested in
purchasing that losing enterprise. In fact, Pruitt's Folly has gotten
so bad that in his own words he is having trouble finding a buyer just
for the Herald parking lot:

We’re selling 10 acres of land, a parking lot adjacent to The Miami
Herald building for a price of $190 million. We have a good dialogue
with the sellers and we’re hopeful that that deal closes. It’s a real
estate contract which means we can’t guarantee that that deal will
close. We’re hopeful that it will and 100% of the proceeds, which
after tax would be about $115 million, will be used to pay down debt.


Gary Pruitt isn't alone in his total cluelessness. As we have seen in
these pages, Arthur "Pinch" Sulzberger, publisher of the New York
Times, is every bit as capable of making incredibly stupid business
decisions as Pruitt.  However, at least Pinch has the excuse of being
born with the correct family name and living through birth for being
given a task he can't handle. What's your excuse, Gary?

The most astonishing thing about Gary Pruitt is that he is still CEO
of McClatchy. What more bad news do the stockholders need to fire
him?  For every thousand dollars of stock purchased in 2005, they are
now left with a mere ten bucks of value...and perhaps even less in the
very near future. And yet Pruitt remains at the helm. Another
mysterious thing about Pruitt is why he has not quit McClatchy.
Perhaps the salary, bonuses for underachievement, and the fringe
benefits such as being able to charge off expensive hotel stays and
dining on Kobe beef is much too alluring and overwhelms any shame
Pruitt might feel by continuing to lead a publishing company he has
run into the ground.

Since this is Christmas Day, here is my fantasy speech that Gary
Pruitt should deliver if he ever feels the slightest bit of remorse
for tossing McClatchy into the ash heap:

"Hi. I'm Gary Pruitt, CEO of McClatchy. Today I want to give you a
frank talk about our company without any unrealistic Baghdad Bob type
happy talk. The bottom line is that I have run our company into the
ground over the last three years as a result of incredibly dumb
business decisions. I began buying up newspapers in 2005 when it was
already obvious even to an infant that they were losing circulation
rapidly due to the internet. What the hell was I thinking? The only
answer is that I wasn't thinking. I should have left this company in
disgrace years ago but hung on just so I could collect on all the CEO
goodies. However, I now realize that I have overstayed my welcome and
am announcing my resignation from McClatchy. So shamed am I by losing
billions of dollars and thousands of jobs that I have decided to go
into permanent exile with my surfboard off the coast of Satellite
Beach. Finally I would like to thank ol' PJ for making me aware of why
my resignation is so necessary. As a result, my last official act as
McClatchy CEO will be to send him a large doggie bag stuffed with Kobe
beef."

Of course, I realize such a speech is strictly a fantasy. Oh, except
for the Kobie beef doggie bag part. That I definitely want Pruitt to
deliver on.

Meanwhile, to all you McClatchy "journalists" cheering on the Iraqi
shoe tosser... enjoy your good mood for now. It won't be lasting long.

And don't forget that Kobe beef, Gary.


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