So, in a nutshell Proud Liberal, your article from the Daily Kos, or MSNBC,
or wherever you pulled this great piece of info, states in part:

*" Beck's peak audience of 3.4 million is down to 3 million.  On Friday,
Beck pulled in 1.776 million viewers, which was good enough to handily win
his time slot, Beck is still averaging 3 million total viewers a day, which
is down from his all time high of  3.4 million plus viewers a day.* "


So??



On Tue, May 18, 2010 at 4:25 AM, <[email protected]> wrote:

>  Panic Time at Fox News as Glenn Beck loses 50% of his 
> Viewers<http://www.politicususa.com/en/glenn-beck-ratings-drop>
>
>   <http://www.politicususa.com/en/glenn-beck-ratings-drop#comments>
>
> *Viewers continue to leave Glenn Beck*
>
> Glenn Beck has been in denial about his ratings slide for weeks now. First,
> he claimed that there is no ratings decline for his Fox News show, and then
> he claimed that the weather was to blame for his 33% drop in viewership.
> However by attracting only 1.7 million viewers on Friday, Beck hit a new all
> time low which is now *50% off of his peak audience of 3.4 million*.
>
> On Friday, Beck pulled an* all time low of 1.776 million viewers, and
> while this is good enough to handily win his time slot, this marked a new
> low which has quickly turned into a free fall since January*. At the close
> of 2009, *Beck was still averaging 3 million total viewers a 
> day*<http://www.politicususa.com/en/beck-ratings-drop>.
> At his peak, Beck could draw 3.4 million plus viewers a day. There was talk
> of him eventually supplanting cable news king Bill O’Reilly.
>
> The story for Glenn Beck last week was the same as it has been for all of
> the other weeks over the past few months. He starts strong on Monday, but he
> loses viewers on each of the following days of the week. Last Monday, Beck
> had 2.3 million viewers. By Tuesday, he had 2.1 million viewers. On
> Wednesday and Thursday, he had 2 million viewers, and by Friday he was down
> to 1.77 million viewers. What should be most troubling to Fox News is that
> Beck did not have one below average day. He had three. Beck’s average number
> of viewers had fallen to 2.2 million viewers, but on Wednesday, Thursday and
> Friday, he was under that.
>
> *The root of the problem remains Glenn Beck himself. Beck fancies himself
> to be a political leader now, not an entertainer. On his radio show on April
> 20, Beck said, “When we were, and I’ve never told this story before, when we
> were starting the TV show, there were things that I did that I wouldn’t do
> now because I had to be more of an entertainer to get people to go what is
> this show at five o’clock? I never said anything I didn’t believe, but I may
> have said things in an entertaining fashion.” The problem is that viewers
> don’t seem to like the new serious Glenn Beck.*
>
> In reaction to the ratings drop,* Beck has tried to spice things up by
> adding lots more God into his program in an effort to bring back the
> Evangelicals, and he started the gimmick Founders’ Friday which comes
> complete with a studio audience. Since Founders’ Friday led to his lowest
> numbers ever, I would say that it isn’t working. Beck has gone to the three
> Fox News G’s (God, Guns, and Gimmicks), and yet his audience continues to
> erode. *
>
> While Beck refuses to admit that he is losing viewers*, Fox News is
> saddled with a program that generates no ad revenue, and sagging viewership
> totals.* If Beck’s show starts pulling under the 2 million viewers a day
> Fox News averages on a consistent basis, changes will be made. Whether he
> wants to admit or not, Glenn Beck has a real problem here. His viewers are
> slowly eroding away. *The Beck fad appears to be over, and what Fox News
> has left is redundant, repetitive, one trick pony of a host.*
>
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