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OPINION

MAY 18, 2010
No, You Can't Keep Your Health Plan Insurers and doctors are already
consolidating their businesses in the wake of ObamaCare's passage.


   By SCOTT GOTTLIEB
<http://search/term.html?KEYWORDS=SCOTT+GOTTLIEB+&bylinesearch=true>

President Obama guaranteed Americans that after health reform became law
they could keep their insurance plans and their doctors. It's clear that
this promise cannot be kept. Insurers and physicians are already reshaping
their businesses as a result of Mr. Obama's plan.

The health-reform law caps how much insurers can spend on expenses and take
for profits. Starting next year, health plans will have a regulated "floor"
on their medical-loss ratios, which is the amount of revenue they spend on
medical claims. Insurers can only spend 20% of their premiums on running
their plans if they offer policies directly to consumers or to small
employers. The spending cap is 15% for policies sold to large employers.

This regulation is going to have its biggest impact on insurance sold
directly to consumers—what's referred to as the "individual market." These
policies cost more to market. They also have higher medical costs, owing
partly to selection by less healthy consumers.

Finally, individual policies have high start-up costs. If insurers cannot
spend more of their revenue getting plans on track, fewer new policies will
be offered.



This will hit Wellpoint, one of the biggest players in the individual
market, particularly hard. The insurance company already has a strained
relationship with the White House: Earlier this month Mr. Obama accused
Wellpoint of systemically denying coverage to breast cancer patients, though
the facts don't bear that out.

Restrictions on how insurers can spend money are compounded by simultaneous
constraints on how they can manage their costs. Beginning in 2014, a new
federal agency will standardize insurance benefits, placing minimum
actuarial values on medical policies. There are also mandates forcing
insurers to cover a lot of expensive primary-care services in full. At the
same time, insurers are being blocked from raising premiums—for now by
political jawboning, but the threat of legislative restrictions looms.

One of the few remaining ways to manage expenses is to reduce the actual
cost of the products. In health care, this means pushing providers to accept
lower fees and reduce their use of costly services like radiology or other
diagnostic testing.

To implement this strategy, companies need to be able to exert more control
over doctors. So insurers are trying to buy up medical clinics and doctor
practices. Where they can't own providers outright, they'll maintain smaller
"networks" of physicians that they will contract with so they can manage
doctors more closely. That means even fewer choices for beneficiaries.
Insurers hope that owning providers will enable health policies to offset
the cost of the new regulations.

Doctors, meanwhile, are selling their practices to local hospitals. In 2005,
doctors owned more than two-thirds of all medical practices. By next year,
more than 60% of physicians will be salaried employees. About a third of
those will be working for hospitals, according to the American Medical
Association. A review of the open job searches held by one of the country's
largest physician-recruiting firms shows that nearly 50% are for jobs in
hospitals, up from about 25% five years ago.

Last month, a hospital I'm affiliated with outside of Manhattan sent a note
to its physicians announcing a new subsidiary it's forming to buy up local
medical practices. Nearby physicians are lining up to sell—and not just
primary-care doctors, but highly paid specialists like orthopedic surgeons
and neurologists. Similar developments are unfolding nationwide.

Consolidated practices and salaried doctors will leave fewer options for
patients and longer waiting times for routine appointments. Like the
insurers, physicians are responding to the economic burdens of the
president's plan in one of the few ways they're permitted to.

For physicians, the strains include higher operating costs. The Obama health
plan puts expensive new mandates on doctors, such as a requirement to
purchase IT systems and keep more records. Overhead costs already consume
more than 60% of the revenue generated by an average medical practice,
according to a 2007 survey by the Medical Group Management Association. At
the same time, reimbursement under Medicare is falling. Some specialists,
such as radiologists and cardiologists, will see their Medicare payments
fall by more than 10% next year. Then there's the fact that medical
malpractice premiums have risen by 10%-20% annually for specialists like
surgeons, particularly in states that haven't passed liability reform.

The bottom line: Defensive business arrangements designed to blunt
ObamaCare's economic impacts will mean less patient choice.

*Dr. Gottlieb, a former official at the Centers for Medicare and Medicaid
Services, is a fellow at the American Enterprise Institute and a practicing
internist. He's partner to a firm that invests in health-care companies.*

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