What works even better is to hold the school nutritionist and school
board accountable for what is served.

On Oct 13, 10:10 am, Travis <[email protected]> wrote:
>   OCTOBER 12, 2010...2:09 PM
> Nudge: DOA To Use ‘Food Behavior Scientists’ to Modify Kids’ Eating Habits
>
> Jump to 
> Comments<http://scottystarnes.wordpress.com/2010/10/12/nudge-doa-to-use-%e2%80...>
>
> Remember, it’s not about control, it’s because big government cares about
> you…wink…wink. This is why Obama’s regulation czar, Cass Sunstein is the
> most dangerous man in America.
>
> http://www.youtube.com/watch?v=M_bvT-DGcWw&feature=player_embedded
>
> Blaze.com 
> <http://www.theblaze.com/stories/nudge-doa-to-use-food-behavior-scient...>
> reports:
>
> Federal officials are turning to psychology in a new approach to get kids to
> choose healthier foods in the school lunch line.
>
> *The U.S. Department of Agriculture announced today it is giving $2 million
> to food behavior scientists to use marketing tricks to encourage kids to
> pick fruits and veggies over cookies and french fries.*
>
> *Some of the ideas include hiding chocolate milk behind plain milk, putting
> the salad bar near checkout, placing fruit in pretty baskets and accepting
> only cash as payment for desserts.*
>
> Another idea suggests using *pre-paid cards that only allows students to
> purchase healthy options *from the school cafeteria.
>
> Studies by Cornell University researchers have found these tactics work, the
> Associated Press reports, and Cornell will start a new child nutrition
> center to test more of these methods.
>
> According to a release on the DOA’s
> website<http://www.usda.gov/wps/portal/usda/!ut/p/c5/04_SB8K8xLLM9MSSzPy8xBz9...>,
> the Cornell-based research center will be called the Center for Behavioral
> Economics in Child Nutrition Programs. The money will also fund 14 other
> research projects in Connecticut, Iowa, Louisiana, Minnesota, Oklahoma,
> Pennsylvania, South Carolina, Texas, Utah, West Virginia, and Wisconsin.
>
> The release also outlines the reasoning behind the funding as well: leaving
> choices to schools, students, and parents is not the way to ensure students
> make “healthful choices.” Good intentions, it explains, often do not
> translate into good choices:
>
> [I]t is well recognized that understanding the value of a healthy diet does
> not always translate into healthy choices. Research has shown that good
> intentions may not be enough: when choosing what or how much to eat, we may
> be unconsciously influenced by how offers are framed, by various incentives,
> and by such factors as visual cues.
>
> Sunstein just wants to ‘nudge’ regulations to take control of things you eat
> and how you use the internet. This is also the nut who thinks trees and
> animals can sue humans in court <http://www.ombwatch.org/node/10163>.

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