**
Steve posted: " Not many know about Kulula Airlines, the South African
low-fare airline that only travels in and around a handful of African
countries, but with the airliner going to great lengths to demonstrate its
humor inside and outside of its airplanes" Respond to this post by
replying above this line
New post on *Fellowship of the Minds*
<http://fellowshipofminds.wordpress.com/author/stungunsandmace/>
Kulula-Airlines-Flying-Funny.<http://fellowshipofminds.wordpress.com/2013/02/22/kulula-airlines-flying-funny/>
by
Steve <http://fellowshipofminds.wordpress.com/author/stungunsandmace/>
[image: kulula1 -
Copy]<http://fellowshipofminds.files.wordpress.com/2013/02/kulula1-copy.jpg>
Not many know about Kulula Airlines <https://www.kulula.com/>, the South
African<http://maps.google.com/maps?ll=-30.0,25.0&spn=10.0,10.0&q=-30.0,25.0%20(South%20Africa)&t=h>
low-fare
airline <http://en.wikipedia.org/wiki/Low-cost_carrier> that only travels
in and around a handful of African
countries<http://en.wikipedia.org/wiki/Africa>,
but with the airliner going to great lengths to demonstrate its humor
inside and outside of its
airplanes<http://en.wikipedia.org/wiki/Fixed-wing_aircraft>,
maybe Kulula Airlines can turn some heads, gain some attention and even
expand in the process.
Kulula Airlines was founded in July 2001 as a low-cost subsidiary of British
Airways <http://www.britishairways.com> franchise
Comair<http://www.comair.com/>,
with Comair listed on the local exchange and British Airways retaining an
11 percent stake in the business. But even with a low budget, the South
African airliner is finding new ways to attract attention and customers.
[image: images]<http://fellowshipofminds.files.wordpress.com/2013/02/images.jpg>
[image:
images (2)]<http://fellowshipofminds.files.wordpress.com/2013/02/images-2.jpg>
[image:
kulula4] <http://fellowshipofminds.files.wordpress.com/2013/02/kulula41.jpg>
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kulula3 -
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[image:
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After 11 years since launching, Kulula Airlines has actually become the No.
2 carrier in South Africa, thanks to eye-catching ad campaigns that depict
ordinary flyers as superheroes, under their slogan, Now anyone can fly.
Now, the airline is going even further with humor, using it both inside and
outside the plane.
Humour has been part of Kulula from day one, said Heidi
Braurer<http://www.thenewage.co.za/44484-1024-53-Kululas_humour_earns_its_place_in_South_Africas_skies>,
Kulula's marketing chief. It is well to be easy and funky, but this is
serious business, too.
Inside the plane, Kulula takes a page from Southwest
Airlines<http://maps.google.com/maps?ll=32.8466666667,-96.861&spn=0.01,0.01&q=32.8466666667,-96.861%20(Southwest%20Airlines)&t=h>,
adding wisecracks into the otherwise-bland pre-flight safety
demonstration<http://en.wikipedia.org/wiki/Pre-flight_safety_demonstration>.
For instance, you might hear a flight
attendant<http://en.wikipedia.org/wiki/Flight_attendant>say upon
departure, In case you have two children, choose the one you love
the most to help him or her first. Or upon arrival: Ladies and gentlemen,
welcome to Cape
Town<http://maps.google.com/maps?ll=-33.9252777778,18.4238888889&spn=0.1,0.1&q=-33.9252777778,18.4238888889%20(Cape%20Town)&t=h>.
You can disembark in a moment, except for the hunk in 13A, who is welcome
to stay.
They are encouraged to be interacting and original, but not insulting to
anybody, Braurer said. We don't hire them as
comedians<http://www.ibtimes.com/kulula-airlines-funny-flying-101-jet-brings-airplane-humor-skies-photos-554779#>,
we hire them as flight attendants.
But outside the plane's cabin, Kulula is turning heads and making a name
for itself in the process. The company has become very liberal with their
exterior decoration, painting some planes with cows, signs that read This
Way Up, and even adding arrows that point out each individual feature of
the plane, including the black box, the seats, the back door, the nose
cone, and even where the co-captain sits. It's highly unusual for an
airliner to not take itself so seriously, and people are noticing.
We couldn't guarantee that we would always be cheapest, especially as the
national carrier (South African Airways) in South Africa has had a history
of cost-cutting to drive out new entrants to the market, Brauer said. [But]
with a tiny budget, we needed to be seen.
In the last decade, Kulula has managed to claim 20 percent of South
Africa's domestic market, transporting more than 2.4 million passengers a
year.
It is a very good case study, said David Blyth, a marketing manager at
Yellowwood <http://www.ywood.co.za/why-yellowwood/our-people/david-blyth/>,
an ad agency based in Cape Town, South Africa. It is a very difficult
market, very competitive, he said. What they did very cleverly is giving
humour, bringing an ambiance: as a passenger, you think you are a
personality, you get more for the same price.
Kulula may be in trouble, however, as Comair just announced its first-ever
financial<http://www.ibtimes.com/kulula-airlines-funny-flying-101-jet-brings-airplane-humor-skies-photos-554779#>
loss
recently. The company will need to face this obstacle and many more to
come, including issues like increasing costs on fuel and airport access,
but at least Kulula will do it all with a smile.
http://www.ibtimes.com/kulula-airlines-funny-flying-101-jet-brings-airplane-humor-skies-photos-554779
~Steve~
*Steve <http://fellowshipofminds.wordpress.com/author/stungunsandmace/>*|
February 22, 2013 at 7:16 am | Tags:
Africa <http://fellowshipofminds.wordpress.com/?tag=africa>, British
Airways<http://fellowshipofminds.wordpress.com/?tag=british-airways>,
Cape Town <http://fellowshipofminds.wordpress.com/?tag=cape-town>,
Comair<http://fellowshipofminds.wordpress.com/?tag=comair>,
Kulula <http://fellowshipofminds.wordpress.com/?tag=kulula>, Low-cost
carrier <http://fellowshipofminds.wordpress.com/?tag=low-cost-carrier>, South
Africa <http://fellowshipofminds.wordpress.com/?tag=south-africa>, Southwest
Airlines <http://fellowshipofminds.wordpress.com/?tag=southwest-airlines> |
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