I can attest to the truthfulness and accuracy of the headline of this story.




On Tue, Apr 16, 2013 at 9:39 AM, Bear Bear <[email protected]> wrote:

> Just tasting beer may make you want to drink more
>
> AP GraphicsBank
>
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> <http://www.cbsnews.com/8301-204_162-57579677/just-tasting-beer-may-make-you-want-to-drink-more/#postComments>
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>  Just tasting cold, refreshing beer -- with no influence from alcohol --
> make increase your desire to get drunk.
>
> 15 Photos
> 14 "facts" about drinking: Are you misinformed?
>  <http://www.cbsnews.com/2300-204_162-10008430-1.html>
>
> A new study reveals that the taste of beer leads the brain to release a
> hormone called dopamine, which controls the reward and pleasure centers of
> the brain. Dopamine has been linked to drinking and other drug abuse.
>
> "We believe this is the first experiment in humans to show that the taste
> of an alcoholic drink alone, without any intoxicating effect from the
> alcohol, can elicit this dopamine activity in the brain's reward centers,"
> David A. Kareken, professor of neurology at the Indiana University School
> of Medicine and the deputy director of the Indiana Alcohol Research Center,
> said in a press 
> release<http://www.eurekalert.org/pub_releases/2013-04/iu-tob041113.php>.
>
>
> Forty-nine men who were about 25-years-old were scanned with positive
> electron tomography (PET) when they tasted beer and when they tasted
> Gatorade. None of the men had significant drug or tobacco use history, and
> they all said they liked beer over other alcoholic drinks.
>
> Women were not included in the experiment because there weren't many women
> who said they preferred beer and met the study's other criteria.
>
> Study participants were given 0.5 oz of their preferred beer over 15
> minutes. This allowed them to taste the beer, but not increase their blood
> alcohol level above a detectable amount. They could not get intoxicated off
> of this amount.
>
> There were significantly increased levels of dopamine on the beer scans
> compared to the Gatorade scans. Subjects said they craved more beer after
> tasting beer, while not many said they wanted to drink more Gatorade after
> drinking the sports drink. This was in spite of the fact that many
> participants said they preferred the taste of Gatorade.
>
> Stronger effects were seen in participants who said they had close
> relatives who had a history of alcoholism, which may signify a genetic link
> for the disease.
>
>    - Moderate drinking may increase breast cancer survival 
> rates<http://www.cbsnews.com/8301-204_162-57579167/moderate-drinking-may-increase-breast-cancer-survival-rates/>
>    - "Hangover soup" Yak-a-mein actually works, scientist 
> says<http://www.cbsnews.com/8301-204_162-57578953/hangover-soup-yak-a-mein-actually-works-scientist-says/>
>    - Study shows Brits underreport alcohol consumption by up to 60 
> percent<http://www.cbsnews.com/8301-204_162-57571653/study-shows-brits-underreport-alcohol-consumption-by-up-to-60-percent/>
>
> Dai Stephens, a research professor in psychology at the University of
> Sussex, told the BBC <http://www.bbc.co.uk/news/health-22153318> that
> while the finding that taste can influence desire was not surprising
> because similar results were seen in animal studies, the family link was
> interesting. He was not involved in the study.
>
> "(This) underlies the development of alcohol, and perhaps other drug
> abuse," Stephens said.
>
> But other experts said it wasn't time to jump to conclusions about beer
> drinkers' risk for alcoholism.
>
> "With regard to the family history effect, this is quite difficult to
> assess and know what it means so we can't be too sure of an effect or how
> strong it might be," Peter Anderson, a professor of substance use, policy
> and practice at Newcastle University, U.K., said in a statement to Live
> Science<http://www.livescience.com/28716-beer-taste-triggers-dopamine-release.html>
> .
>
> Dr. Scott Krakower, medical director of the Mineola Community Treatment
> Center in Mineola, N.Y., agreed with the study's findings. He suggested to
> HealthDay that physicians may want to look into any patients that are
> reporting increased drinking habits.
>
> "It's one of the first pieces of research that tests whether the flavor of
> something affects behavior," he said to 
> HealthDay<http://health.usnews.com/health-news/news/articles/2013/04/15/beers-taste-may-trigger-urge-to-get-drunk>.
> "People tell me they can't be around alcohol at all because it immediately
> triggers them to start drinking."
>
> The study was published on April 15 in 
> Neuropsychopharmacology<http://www.nature.com/npp/journal/vaop/naam/pdf/npp201391a.pdf>
> .
>
>
>
> Your tax dollars at work.
>
> Bear
>
>
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