I may try to get a version of this published somewhere other than my blog

comments

what should I add/answer before letting it go wider

Oops! Is OPower the next Solyndra? Non-prices for non-production.
I just became aware of a company, what we in DC call a Beltway bandit,
Opower, that has grown rapidly since 2007, when many other companies have
shrank or folded.  Presumably since they were founded in 2007 the "O" is
not a paen to Barack Obama, though the company has close ties to him - he
visited recently and published an endorsement of them on the White House
website,<http://www.whitehouse.gov/the-press-office/remarks-president-clean-energy-jobs>
and
they have in turn donated a lot of money to him.  Here's what founder Alex
Lasky says about Opower in his TED bio: *Opower works with more than 80
utilities on three continents, and serves over 15 million customers. Since
its launch in 2008, it has cumulatively saved utility customers more than
$200 million and 2 terawatt hours (TWh) of energy -- enough to power a city
of more than a quarter million people. It's all through a powerful
combination of behavioral science, data analytics and good marketing.*

<http://4.bp.blogspot.com/-8GL18DDpEkQ/UlLzvnHfsOI/AAAAAAAAKTo/V_wgVgP9AxY/s1600/opower.jpg>


It's privately held so it may be harder than with publicly traded companies
to figure out how they make money.  (For example do utilities purchase
Opower services because they are covered by green subsidies or green tax
credits, but would not without those programs?)  Paradoxically what they
mainly do is work for government sponsored utility monopolies, helping them
get "customers" to buy less, to "save" energy.  One of their two founders
even gave a kindergarten level (props and all) TED talk on it.  Inverting a
title from Nobel Laureate F.A. Hayek, you could say that their business
plan is *NON-Prices and NON-Production*.  They seek to create websites and
other social media, door hangers, mailings, etc. that encourage people to
purchase less electricity - the 15 million customers now receiving Opower
reports (how many resources do these mailing use?) supposedly have dropped
their power consumption 2.5% (though some people who used much less power
than their neighbors have reportedly starting using more after discovering
that they were unusually frugal).  They claim research shows that prices
and budgets don't lead people to conserve power, and neither do guilt trips
and environmental preaching.  But engaging competitiveness, by telling
people their neighbors' have superior talents at saving energy by turning
off lights or using fans instead of air conditioning does have bigger
impact, according to Opower.  It's Ayn Rand's *The New Left: The
Anti-Industrial Revolution*, but with new millionaire hipster nerds instead
of unwashed Occupy protestors.

It's hard to say where there money comes from (green subsidies?  green tax
credits?  contracts with utility monopolies), but you can see where they
spend it.  Everyone there donates to Democrats and only to Democrats,
$35,000 in 54 donations since 2010 (not including spouses' donations).
 Here's the search from OpenSecrets: Donor Lookup: Opower|
OpenSecrets<http://www.opensecrets.org/indivs/search.php?capcode=ng56h&name=&employ=OPower&cand=&state=&zip=&all=n&old=n&c2014=Y&c2010=Y&c2012=Y&sort=N&page=2#.UlLvlBySqL4.blogger>.
 Obama and other politicians visit their Arlington offices.  If one
scratched, it might smell a little Solyndra-y or even ENRON-y (the old
employer of Paul Krugman, this tribe's fave economist).  This campaign
donating is clearly an investment.  Having President Obama speak at Opower,
endorse them, and post his speech on the White House website helps them get
venture capital and deal with regulators, maybe even get special treatment
from regulators, in the states and countries where they operate.




If you search their twitter feed and tweets about them you find some
interesting stuff.  MSNBC's Lawrence O'Donnell is a fan.  You also find
geeky statist "green" flaks saying things like it is great that Opower is
going to help America cut down its energy use to the level of the British,
apparently absolutely clueless that the British don't generally have need
of air conditioning, and that other countries that use less energy, from
France to Cuba, are countries where people are poorer and don't have air
conditioning or adequate heating, live in small houses and apartments, or
live with many generations packed into one dwelling.  Americans are 9th by
energy usage per capita, with the top
8<http://www.indexmundi.com/g/r.aspx?v=81000> being
wealthy countries that are either hot most of the year or that have very
cold and long winters Americans and Australians generally
live<http://shrinkthatfootprint.com/how-big-is-a-house> in
homes over 200 square meters, while many Europeans live in homes under 100
square meters.

I also am not sure anyone if this crowd knows that energy prices, from
gasoline to electric bills, may be higher in those other countries -- in
part because here in the U.S. Opower's political co-religionists populate
the local utility rate commissions that both prevent competition in
utilities but also set rates low so that (1) power is "affordable" to more
consumers, who then buy more electricity, and (2) utilities disinvest,
deferring maintenance and upgrades (for example in Washington, DC, and its
suburbs, where every major storm knocks out power for tens of thousands of
people, who get their power from overhead power lines running between limbs
of century old trees).  By encouraging consumers to use less power, instead
of to demand cheaper power, new power sources, or even renewable power
sources, Opower incentivizes and fossilizes the status quo, with dirty
power and decaying infrastructure.


One wonders if a future look at OpenSecrets will show lots of donations
from founders Alex Lasky, Dan Yates, and their employees, to Terry
McAuliffe, the Democratic gubernatorial candidate who created a fake shell
company to take green subsidies and build no actual green technology
products, while obtaining fraudulent US Visas for any Chinese investors in
his ventures.

http://insomniaclibertarian.blogspot.com/2013/10/oops-is-opower-next-solyndra-non-prices.html

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