Carl Z. wrote:

<<Radio formats continuing to tighten, and video channels have pretty
narrow formats to begin with.  Getting a song on a hit soundtrack is one
of the better ways of getting mass exposure these days, and it behooves
any artist with the means and interest to get on one.  >>

There was a very interesting show on MTV I caught the other day (called "ultra
something") where they talked about how many bands don't really make any
money!  Anyway, they discussed the lucrative aspect of finding yourself on a
soundtrack!

I do recall hearing that Luna made $30K for that CK1 ad...and of course, we
all remember the thread about Pat McDonald "not selling out" to Burger King or
whomever...

Paul

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