Howdy,

Meister Weisberger says: <<Now, now, you can never be too sure.  Our biggest
local mainstream country station - CMA Large Market Station Of The Year
WUBE-FM - recently allocated a hefty 2-hour time slot each week to classic
country.  Of course, it's 6-8a Sunday morning, and "classic" means from the
1980s...>>

To which I will add...

Sunday night I was driving home from my grandfather's and I had the radio
tuned to the local mainstream country station -- WIVK-FM (the monster of
mainstream country in East Tennessee and for years the highest-rated station
of any sort in the nation). I'm grooving down the interstate to the latest
country hits, a "classic" tune or two from folks from the 80s and then...out
of nowhere...Charlie Rich.

I can't remember the last time I heard Charlie Rich on the mainstream
station (other than the day he died, if then). I wondered if it was his
birthday or something (which it wasn't), but the DJ just back-announced the
song along with the others. Since then, I've noticed that the station has
blended in more classic 70s hits into its rotation.

Knowing WIVK's clout with the Nashville industry and its general role as
trendsetter, I like to see this as a promising sign that the oft-mentioned
pendulum is swinging back in the favor of the traditionalists again. Of
course, the trick will be convincing the labels to support any new "New
Traditionalists" that may come along.

I figure that radio will eventually have the final say in this old argument,
though.

Take care,

Shane Rhyne
Knoxville, TN
[EMAIL PROTECTED]

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