Monday, December 27, 2004   
 
 
Infotech 
  
'India emerging hub for product development'

SUDHIR CHOWDHARY

NEW DELHI, December 23  The Indian product development
market, though still in its nascent stage (a mere 0.2%
share of the worldwide $180 billion market in 2002 and
0.3% in 2003), is undergoing a quiet change. From
being a cost reduction destination, India is slowly
but steadily emerging as a thriving centre for
innovative ideas and new product development, A
National Association of Software and Service Companies
(Nasscom) report said. 

According to the report titled ‘Offshore Product
Development,’ the Indian product development market is
estimated to grow to $8-11 billion by 2008. Global
sourcing of product development will no longer be an
optional strategy by 2007-08. With offshore
outsourcing being accepted as a key strategy to stay
competitive in the globalised economy, the production
cycle for technology-centred products will require
global resources and global delivery, the report said.


The main driver for the emergence of the offshore
product development segment has been the enormous
pressure on product companies for
faster-time-to-market, coupled with the need to
introduce new products and new technologies in newer
markets, the study said. 

“Thereby, companies are realising that the best option
is to outsource it to the specialists. The economies
of open source software will force companies to pare
down development costs further, and in the process,
increase the offshore component,” it said. 

Another source of impetus for India’s product
development market comes from US-based venture
capitalist firms, the study said. These firms are
encouraging their clients to use, or at least
investigate offshore facilities in India, and other
countries such as China. 

India’s lower costs (it generally costs around $2
million to develop a modest software product in India,
as against $5 million in the US), means that venture
capitalists are not risking as much money on a given
start-up.
 
  
  
URL:
http://www.financialexpress.com/latest_full_story.php?content_id=77713









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