Halo Pak/Ibu guru di Indonesia, terbuka luas peluang
mendapat penghasilan tambahan.  Demand berupa
anak-anak Amerika yang memerlukan pelajaran tambahan
matematika dan science.  Seumpama Anda bisa charge
seorang anak $4/jam, atau separo upah minimum, dan
umpama Anda punya murid 4 anak, maka dalam satu jam
Anda mendapat penghasilan tambahan $40 !!! Lumayan
kan?  Tentu saja syaratnya Anda harus mahir Bahasa
Inggris dan mahir ber-internet ria pakai head-set.

Salam,
RM

--------------------   



Sunday, January 16, 2005   
  
Tuition Outsourcing: California, Boston kids dial
India to brush up maths, science 
  
BINU KARUNAKARAN & SMITA NAIR 
  
KOCHI/MUMBAI, JANUARY 15 Twice a week, Ann Maria, a
sixth grader at Silver Oak Elementary School,
California, logs on the Internet from home.

She’s not chatting up with friends, but connecting to
her personal tutor—already online, armed with a
headset and a pen mouse—in a cubicle almost a timezone
away in Kochi. 
Your neighbourhood tuition teacher, riding on the
Information Technology Enabled Service (ITES) wave,
has now gone global and his monthly pay packet has
turned meatier—anywhere between $10 and $40 an hour. 

‘‘We started last year with three teachers and around
10 students. There are 17 teachers now and around 160
students,’’ says Bina George, manager, HR and
Administration of the Canadian subsidiary. 

What Bina adds up in numbers is actually a business
model which is slowly transforming neighbourhood
classroom models across India into global education
outsourcing hubs. 

As the education season goes into the second leg
across US and Europe, the demand for tutorial
assistance only stands to increase, say industry
observers. And with schools recommending additional
training for students performing below-average, tutors
across Asia stand to gain. 

Says Shanthanu Prakash, CEO, Educomp Datamatics Ltd, a
company which tutors students from the Santa Barbara
school district in the US: ‘‘The demand abroad is
growing as there is a huge dearth of tuition teachers,
especially in the USA, UK and Middle East.’’ 

Around a year old in India, more players are in the
line to pick up this model in 2005, coinciding with
new outsourcing contracts from foreign shores. And
investments for an organised set-up—infrastructure,
networking and brainbank — could be around Rs 4 to 5
crore. 

Satya Narayanan, chairman of Career Launcher says the
time has finally come for India to emerge in this
domain. ‘‘This year and the next will see a lot of
action in terms of new contracts between international
education companies outsourcing tutorial teaching
contracts to India, more so from the US market.’’ 

His logic: superior intellectual power compared to
competitors like China, Phillipines, Singapore and
other Asia Pacific countries, and a huge
English-speaking teachers community. 

Says Kiran Karnik, president, National Association of
Software and Services Companies (NASSCOM): ‘‘Foreign
countries today acknowledge India’s intellectual brand
thanks to efforts of institutes like IIMs and IITs.
This model could be one of the best service exports
which could finally globalise the education
industry.’’ 

In an industry report on Internet enhanced learning,
NASSCOM has pegged 2005 to be the year ‘‘when markets
will reach a stage of maturity where benefits of
e-learning are more apparent...as opposed to being an
isolated human resource function or a lofty concept.’’


‘‘It is going to change the way education is taught in
India and globally. More employment opportunities with
a higher payscale and better content delivery will
take place. Also, this would lead to corporatisation
of education, lending it better branding,’’ says
Narayanan. 

Says 20-year-old Ruchi Dudeja, one of the 10 online
brains who guide the school district of Massachusetts
at Career Launcher: ‘‘Tutoring Americans on their own
syllabus is never tough as we Indians are easily
intellectually superior.’’ 

Dudeja guides eighth grade students through the binary
kingdom. And having got into classroom tuitions four
years ago for ‘‘extra pocket money’’, the new platform
earns her Rs 15,000 per month. 

With voice-enabled interaction and pre-designed
content packages, these online tutors get trained
themselves in accent and foreign culture, similar to
their BPO counterparts. 

‘‘Teachers have to be certified by administrators at
the foreign company as well as the Indian agency which
completes the outsourcing,’’ says Narayanan. The
minimum requirement is a degree and ability to
communicate through technology. 

While Nasscom predicts a big market in the personal
online tutoring domain, Educomp’s Prakash feels the
court is not yet open to all. ‘‘Only companies with a
background in education training and content
development can dabble in this at present. BPO
companies alone cannot perform in this sector,’’ he
says. 

Yet, expansion plans are busily being drawn up.
Growing Star hopes to scale its 57-seater capacity
this year. Educom, which benchmarks work on the basis
of hours tutored, plans to fill around 50,000 hours by
March 2005 and a new contract signed with Community
College, Michigan, by the end of this month. 

‘‘Today, the market is fairly limited with a handful
of players, but in a year or two, we will have call
centre formats where teachers will be sitting in
cubicles and teaching to a virtual international
classroom,’’ says Karnik.
 
  
  
URL:
http://www.indianexpress.com/full_story.php?content_id=62787







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