Hi Y'all. Has anybody else picked up on the intriguing announcement at the recent European Digital Production show held in Seville?
Apparently there is yet another camera company entering the fray with a 'one box ' solution for digital capture. , but this one is using yet more cutting edge technology based around specialist lens design and chip architecture. The lenses are to be manufactured in a way that mimics those seemingly impossible bi-focal contact lenses that are available from all opticians now. With the contact lenses , the lens is constructed with a series microscopic concentric circular fresnel lenses.Each alternate ring represents one focal length, and by a slight adjustment of the eyes focus , you can get either near sight or far sight correction. The as yet unnamed manufacturers claim to have produced a lens that expands on this technology using fractal algorithm design . Combined with some exceedingly complex capture software , this enables an image to be captured at several different focal lengths at the same time. This means that we are now one step closer to that holy grail of the advertising photographer. We can shoot once and provide our art directors with an with a series of images with not only several different film curves and colour balances applied , but also with several different perspectives. Just think , if you bought several of these devices , you could also shoot from different angles simultaneaously. I'm thinking of doing just that in order to deal with the "can we try it both ways " type of commission. I'm also keen to invest in the promised plug ins. There is one , for instance, that enables post capture selective focus.One of its key features is random minimum focusing, which should make it ideal for food photography. Other plug ins include camera shake/blur for lifestyle , super glossy colour +sharp focus ( to be named 'Silk Purse') for advertising ,and random crop for fashion. that darkens the exposure in the corners of the frame for car photography. BTW, the new technology goes by the name of Fractally Adjustable Unified Lens Technology. However all of the camera manufacturers I've contacted so far say that it's not their F.A.U.L.T. Regards Bob Marchant. =============================================================== GO TO http://www.prodig.org for ~ GUIDELINES ~ un/SUBSCRIBING ~ ITEMS for SALE
