On 6/22/06, Ed Leafe <[EMAIL PROTECTED]> wrote:

        Unique is one of a kind. How can you make yourself *REALLY* one of a
kind?


I meant "truly unique" instead of the claims of business owners
deluding themselves into thinking they are unique. Every one of my
clients believes his business is fundamentally different than anyone
else. It's not. Fundamentals are fundamentals. If their accounting is
unique, they're likely the next Enron.

They may strive to provide better service, be more responsive, offer a
greater range of services or inventory or choices, but the
fundamentals of the business are similar.

I had a great meeting a few years ago with a well-known Boston
retailer who insisted they wanted a custom CRM, order processing,
inventory and G/L, complex and secure MAN networking, and mobile
connectivity. We explained that they could have all of that off the
shelf. Or, we could write it for them, at a higher cost, lower
functionality and a later delivery time.

It was a hard sell.

--
Ted Roche
Ted Roche & Associates, LLC
http://www.tedroche.com


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