Kristyne McDaniel wrote:

> I don't know where people got the idea that sending commercial email is
> free. It has to be designed, written, configured to send, and sent. Where do
> you get the idea that putting a stamp on printed materials is the only thing
> that costs money? Last time I checked it cost me real money to create and
> maintain a web site, and real money to write and send a newsletter.

For print, you need to design, write, configure, and send with snail mail.

For email, you need to design, write, configure, and send with email.

There's a big difference in cost there, because with snail mail you pay 
with postage. Perhaps that's where people got the idea that sending 
commercial email is free?

The barrier to entry is much lower, because as we've all seen, 99.999% 
of commercial advertisement received in our email box is poorly designed 
and written - IOW, no real $$$ was spent to pay designers and writers. 
At least with snail mail spam, there are real bona-fide companies behind 
them because it costs so much. Low-life companies for wasting the 
earth's resources to send all that unsolicited commercial snail mail, 
but still bona-fide.

You can reach 500 million email addresses for essentially the same cost 
you can reach 1 email address. The same cannot be said about snail mail. 
  That is the difference. Do you disagree with that?

Paul

-- 
http://paulmcnett.com


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