I completely agree and we get a great live sound which is a selling point out here. The real shame of it is that we do so much cookie cutter pop and rock that everything has a deadline of yesterday. Honestly the pop genre doesn't even care about what a mix sounds like as long as it's loud and on time. Last year we worked with members of the Stones, Police and Talking Heads and I couldn't believe that even they cared less about the mix and just wanted quick product. One day this 75 year old producer was working with a big pop artist. He was an AM radio guy in the early 70's who mixed almost everything back then. I was using the Trident board and he directed a comment towards me which was "Jesus, are you the only one that knows how to use a board in here?" Everyone else was doing digital stuff around me while they were shooting a video and I really thought about what's happening in music these days. His comment rang true to the fact that many studios don't even have analog boards anymore. We still have a 2" machine and I think anyone under the age of 30 thinks that's super retro and always want to know how analog stuff works. In the past 5 years or more I've never done a complete analog session where at least some part isn't rendered digitally either for mixing or mastering purposes. That is very sad to think about. As fun as it is to edit 50 takes together, automate, use plugins, amp simulators etc, there's still a lot to be said for teaching young engineers that not everything has to sound like what's on pop radio. The money and greed is what keeps that side of the business going.

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