Mark Watson: > If watermarking became a popular alternative with content providers > to DRM then it would probably be implemented client-side, with the > attendant robustness requirements.
I do not know if I agree but Brendan Eich seems to disagree: "Watermarking, not DRM. This could be huge. OTOY’s GPU cloud approach enables individually watermarking every intra-frame, and according to some of its Hollywood supporters including Ari Emanuel, this may be enough to eliminate the need for DRM. "We shall see; I am hopeful. This kind of per-user watermarking has been prohibitively expensive, but OTOY estimates the cost at pennies per movie with their approach." https://brendaneich.com/2013/05/today-i-saw-the-future/ Cheers, Andreas
