PURDUE NEWS SUMMARY FOR WEEK OF JUNE 25-30 This digest contains summaries of the following stories from Purdue News Service and Agricultural Communication Service. All these stories, and more, are available on the World Wide Web at http://news.uns.purdue.edu/html3month/3month.html (Instructions for retrieving stories and photographs via the Internet are at the end of this document.) 1. Understanding of floral scents blossoms in Purdue laboratory 2. Dining out? Good service or low prices - Choose one 3. Purdue graduates Germany's first class of MBAs 4. Parents should use 'time-out' judiciously, expert says 5. Purdue biochemist named Pew Scholar 6. Women's Resource director to start in August 7. Pharmacy scholarships made possible through gift 8. Purdue Notebook 9. Change in trimming practice protects roadside trees 10. Lugar to address agriculture issues during farm tour meeting 11. Purdue's Garden Day welcomes plant enthusiasts 12. Purdue Jazz Band savors opportunity to perform in Switzerland 13. Conference focuses on the right way to answer customer calls 14. Purdue calendar 15. Agriculture calendar 16. National Lifestyles, Education & Careers Package 17. Inside Purdue and Perspective ------------------------------------- RESEARCH NEWS AND SPECIAL REPORTS ------------------------------------- 1. UNDERSTANDING OF FLORAL SCENTS BLOSSOMS IN PURDUE LABORATORY To Juliet, a rose by any other name would smell as sweet, but today the love-struck teen would be hard pressed to find much scent at all. When it comes to fragrance, today's roses and flowers are practically lifeless compared to the blooms Shakespeare was familiar with. Unfortunately for gardeners, modern plant breeding has caused many of the most popular flowers to lose much of the scent of their ancestors. As plants have been bred to maximize color, shape, and other characteristics, such as long-lasting blooms after cutting, the scents have mysteriously disappeared. Now, Natalia Dudareva, assistant professor of reproductive biology in the Department of Horticulture at Purdue University, has found new insights into the biology of floral scents - insights that might result in sweeter smelling roses, plus a bouquet of other benefits. 2. DINING OUT? GOOD SERVICE OR LOW PRICES - CHOOSE ONE Surveys show that consumers overwhelmingly think food service - whether from chains or independent restaurants - has crept to an all-time low.There is an alternative to shoddy service, say three Purdue University professors who recently completed an extensive survey of food-service managers. But consumers probably aren't going to like it because they'll be paying higher prices. In an economy where jobs outnumber job seekers, it all comes down to manager turnover, says Richard F. Ghiselli, an assistant professor in Purdue's Department of Hospitality and Tourism Management. ------------------------ GENERAL INTEREST NEWS ------------------------ 3. PURDUE GRADUATES GERMANY'S FIRST CLASS OF MBAS In Germany, students graduating from college don't wear caps and gowns as American graduates do. Nor do German students generally receive MBA degrees in Deutschland. That will change on Friday (7/7). That day, 21 students will walk across a stage in Hannover, Germany, and receive master's degrees in industrial administration from the Krannert Graduate School of Management at Purdue. It will be a fitting celebration of the completion of the first year of Purdue's 10-year contract with a German foundation to establish the German International Graduate School of Management (GISMA). One of the early and strong supporters of GISMA was Gerhard Shroeder, then prime minister of Niedersachsen, now chancellor of Germany. 4. PARENTS SHOULD USE 'TIME-OUT' JUDICIOUSLY, EXPERT SAYS A Purdue expert on parenting says the use of a ''time-out'' may be an effective way to control behavior in the short-term, but it will not equip children to manage their own behavior as they grow older. ''I've heard a lot of pediatricians recommend this form of discipline almost like a prescription,'' says Judith Myers-Walls, an associate professor of developmental studies and Extension specialist in human development. ''The recommendation is one minute of 'time-out' per year of the child's age and per infraction. But it's not that simple, and it shouldn't be automatic.'' --------------------------- NEWS ABOUT PURDUE PEOPLE --------------------------- 5. PURDUE BIOCHEMIST NAMED PEW SCHOLAR Purdue biochemist Barbara Golden is the recipient of a 2000 Pew Scholarship in the Biomedical Sciences. The Pew Charitable Trusts this year awarded 20 scholarships nationwide, and each winner receives $240,000 in research funds over four years. ''This is a very significant honor, which is often seen as an early indication that the scholar is on track to become an intellectual leader in the life sciences,'' says Randy Woodson, Purdue's Director of Agricultural Research Programs. 6. WOMEN'S RESOURCE DIRECTOR TO START IN AUGUST Karen Hall, the former director of the Women's Center at Miami University, has accepted the position of director for Purdue's Women's Resource Office. Hall will start her new job in early August, said Alysa Rollock, vice president for human relations. Hall served as the Women's Center director from the fall of 1996 to the summer of 1999. She has been working on a doctorate in English from Michigan State University, where she also earned bachelor's and master's degrees in English. ''I'm excited to be coming to an institution with the reputation for excellence that Purdue has,'' Hall said. 7. PHARMACY SCHOLARSHIPS MADE POSSIBLE THROUGH GIFT A leading developer and manufacturer of pharmaceutical drugs has donated $25,000 to fund undergraduate scholarships in Purdue's School of Pharmacy and Pharmacal Sciences. Eli Lilly and Co. donated the funds to provide scholarships for students in three of the university's pharmacy programs. The bachelor of science in pharmaceutical sciences program receives $8,000, the minority scholarship program receives $10,000 and the pre-pharmacy program receives $7,000. Undergraduates receiving the scholarships will be named Lilly Scholars. 8. PURDUE NOTEBOOK -- Bruce Haumesser appointed executive chef of the Purdue Memorial Union. -- Maribeth Cassidy Schmitt, associate professor in the School of Education and director of the Indiana Reading Recovery Program, has been elected to the presidential line of the Reading Recovery Council of North America. -------------------- AGRICULTURAL NEWS -------------------- 9. CHANGE IN TRIMMING PRACTICE PROTECTS ROADSIDE TREES The scenery along Indiana's highways this summer should be a little more pleasant thanks to a decision that will save a lot of Hoosier trees. The roadside tree-trimming tool known as the flail mower, which has caused irreparable damage to roadside trees nationwide, is not being used by the Indiana Department of Transportation (INDOT) this year on state highways. INDOT, the Department of Natural Resources Urban Forestry Division, and the Purdue Department of Forestry have teamed up to eliminate the use of the flail mower, a tool that chops off almost anything in its path. 10. LUGAR TO ADDRESS AGRICULTURE ISSUES DURING FARM TOUR MEETING U.S. Sen. Richard Lugar will address farm issues during a public meeting Wednesday (7/5) at Harrison High School. Lugar's visit is part of the Indiana Farm Management Tour, sponsored by the Indiana Farm Management Association, the Purdue University Cooperative Extension Service and the university's Department of Agricultural Economics.Doors open at 6:30 p.m., with Lugar scheduled to speak at 7 p.m. Harrison High School is located at 5701 N. County Road 50W, West Lafayette. 11. PURDUE'S GARDEN DAY WELCOMES PLANT ENTHUSIASTS Purdue's annual Garden Day will be held July 15 from 10 a.m. to 4 p.m. in the Horticulture Building and gardens. The open house is free and open to the public. Street parking will be available on Marstellar Street. The event features tours, a Master Gardener information booth, lectures and demonstrations. A tour of the teaching and research greenhouses will begin at 10:30 a.m. Tours of the flower garden will be given at 11 a.m. and 1:45 p.m. by Mary Lou Hayden, horticulture gardens director. ---------------------- MISCELLANEOUS ITEMS ---------------------- 12. PURDUE JAZZ BAND SAVORS OPPORTUNITY TO PERFORM IN SWITZERLAND Jorge Alvarez, of Carmel, Ind., plans on being a doctor, while Bill Eidson, Glenview, Ill., aims at a career as a transportation engineer. Sax man Al Reuther, of Kettering, Ohio, has his sites set on management positions in the computer industry. When they enrolled at Purdue, none of these three students ever thought they'd be playing on the stage at the Montreux International Jazz Festival, which attracts the biggest professional names in jazz each summer. But on July 6, the Purdue Jazz Band, directed by M.T. ''Mo'' Trout, heads to Switzerland to perform at both the Montreux festival as well as the Alpine Jazz Festival in Saas-Fee. The 11-day European Tour also includes performances in jazz clubs in Mannheim, Germany, and in Amsterdam. 13. CONFERENCE FOCUSES ON THE RIGHT WAY TO ANSWER CUSTOMER CALLS In today's competitive marketplace businesses are finding that customer access can make the difference in the consumer's decisions. Customer access centers, whether they are the toll-free telephone numbers or the Web access center, can increase the probability that customers will choose and remain loyal to a business. A conference at Purdue will provide participants with the tools to manage call centers both effectively and efficiently. The fifth annual Call Center Campus 2000 takes place on the West Lafayette campus July 17 to 20. It is sponsored by the Center for Customer Driven Quality in the university's School of Consumer and Family Sciences. 14. PURDUE CALENDAR This calendar lists entertainment events, lectures and meetings involving Purdue people during the next month. An online calendar of Purdue events is at http://www.purdue.edu/calendar/ 15. AGRICULTURE CALENDAR This calendar lists Purdue Agriculture events during the next four weeks. 16. NATIONAL LIFESTYLES, EDUCATION & CAREERS PACKAGE These stories were distributed nationally and internationally this week to about 1,100 writers, reporters, editors and other interested parties. A Web site with links to all the stories and photos in this package is at this URL: http://news.uns.purdue.edu/paks/lifepak.digest.0007.html 1. Researchers look at brain and behavior development in infants (Photo available) 2. Purdue graduates Germany's first class of MBAs 3. Understanding of floral scents blossoms in Purdue laboratory (Photo available) 4. Lifestyles, Education & Careers Briefs 5. Travel Experts 17. INSIDE PURDUE AND PERSPECTIVE Check the online versions of Inside Purdue, the faculty/staff newspaper, and Perspective, a quarterly publication for alumni, parents of students, faculty and staff, for other news about Purdue, at http://www.purdue.edu/PER/Periodicals.html. 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