>> I'm assured that in print ads the only "content" anyone reads is in
>> picture captions, and you damn well better make sure your message is
>> conveyed there. Any other "content" only wastes space. I see no
>> reason to think that a web page should be designed using any other
>> assumption.
Roel> I don't agree. I read websites in search for information
Roel> (content), not to find advertisements. If a site I want to visit
Roel> looks too much like an advertisement, I handle it the same as I
Roel> handle any other advertisement: throw it away.
Sure, but that's not what JW said. He said that *when looking at ads* the
only bits of content people read are the captions of the pictures. He said
nothing about what people read when they are reading non-advertising
content.
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